CAMPAIGNSRamadan Campaigns

Voice of the Customer; Nestle Egypt Ramadan 2014 Lesson

It’s impossible to grow a successful business without listening to your customers. As Bill Gates once said: “Your most unhappy customers are your greatest source of learning.” This is exactly what Nestle Egypt did this Ramadan, by listening to the customer feedback and reviews for the new Mega Cookies campaign and proactively adapt the campaign to show the fans and followers that they care about their opinions.

Social Media Reviews Faster Than Marketing Research?

Taking care of your Digital Media insights and customer reviews is the true meaning of opening up a treasure box of information and inspiration because you will see everything that customer needs instead of using the kind of slow classic marketing research. Fast information gathered from digital mediums allow you to take swift actions is also in order when the negative feedback is not valid.

Lesson Learned

Whenever your customers are having a one-on-one conversation with you on Digital Media or, any alternative channel, asking them for feedback allows you to get deeper insight into how they feel about your business, and what you can do to make it better. Make sure your customers know they are being heard. Provide a method of communication that allows them direct access to you. Seek out their feedback and implement changes when appropriate.

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