Brand Activation

Vodafone activates Al Ahly sponsorship and reveals who is #1 (‫#‏رقم1‬)

As Vodafone Egypt built a digital buzz with a social media marketing campaigns that went viral left everyone guessing who is #1  (‫#‏رقم1‬). Today come the announcement from Al Ahly players as #1 is Al Ahly Fans. (El Talta Shemal) songs that have been used by Al Ahly fans for long time with enthusiastic spirit.

Using the beloved anthem for Al Ahly team (El Talta Shemal), The song flipped the lyrics around to make the players sing the same song while dedicated from the players to the loyal fans.

REPORT: Al Ahly Brand Management and 2015 Sponsors Full List

Vodafone Egypt also dedicated *1# for the customers to subscribe for Al Ahly team SMS service that provide exclusive news with a new packages titled (Al Ahly World). Now its clear that Vodafone using subliminal message to all the competitors as Egypt’s telecom market leader attaching it’s marketing message to the most awarded club in the world.

The song went viral with massive shares on Social Media and attracted 307,000 Views on Facebook in the first hour. The heart touching song starring the beloved talented Ramadan Sobhy and Al Ahly captain Hossam Ghaly seems to be hit on very emotional level as the players show gratitude to the supportive fans.

The song marks Vodafone activation for Al Ahly sponsorship after releasing [#1 is back] campaign last November to announce Vodafone kicking Etisalat and bringing the red logo back on Al Ahly jersey.

In 2015, Al Ahly board signed a record-breaking three-year sponsorship deal worth 250 million EGP (around $30 million) with Saudi Arabia’s Sela Trading Company.

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