Top Unappealing Ads In Ramadan 2026: An Opinion Guide

We all know that marketing cannot happen without judgments. You market, and you get analyzed based on insights opinions, and public reception of whatever campaign you launched. 

Now for every year’s wrap-up, we’ve gathered some of the ads that launched in Ramadan 2026 that had some mixed opinions and low interactions. And as we all know, there is no yin without yang. Ready? Let’s unpack them.

Amer Group: AI Gone (and Done) Wrong

As AI becomes a part of our lives, we try to embrace it and find it nice when we see brands do it too. In 2025 we got introduced to its implementation in the real estate sector, but 2026 took a different turn. Some campaigns worked, some didn’t, and some fall under the unnamed Amer Group category.

Their newest Ramadan 2026 ad could have been great, especially with Ragheb Alama’s comeback potential, but instead we got a weird version of him that is backed by fake AI family scenes and far too many AI clowns. Advice for the marketing agency? Your creativity would surpass any AI potential. Use it. 

Sheikh Elmandy: Flex ft. Mohamed Adaweya

We love a campaign that has the Ramadan vibe with family gatherings and the main elements of it. However, Flex’s “Fi Eh” performance in the song featured for Sheikh Elmandy was perceived as a bit aggressive. Maybe too many aggressive “Fi Ehs” sung in a weird way that some loved and some found not so suitable for Ramadan. Though audiences praised Mohamed Adaweya’s voice, the campaign received mixed opinions.

Bazooka: Marketing that Missed Ramadan

I said it once and now I’ll say it twice. Bazooka’s food may be delicious but the marketing team should focus more on being relevant and not missing the whole point of a “Ramadan” campaign. No Ramadan elements. No Ramadan song. Only Houda singing with a chicken sitting alongside him shows that Bazooka is the top fried-chicken brand. Texas was seen, and Ireland’s Peaky Blinders were there as well; however, neither Ramadan nor the Egyptian vibes were seen in the ad. 

Coca-Cola: When True Magic Doesn’t Work

The tagline “سحرها حقيقي” for a boycotted product is frankly baffling me. During Ramadan, the focus is on meaningful moments, not a soda drink that many are actively avoiding. Desperate times may call for different strategies, but invoking “magic” in such circumstances feels entirely out of touch. It’s a reminder that messaging matters. That is, especially when reality is far from magical. 

Fresh: The Repetitiveness Is Getting Bland

Our days and times are now becoming very, very rapid in getting bored and wanting to skim or watch something new. And Fresh’s song, choreography, casting, and campaign ideas haven’t changed since 2021. Ruby is loved by many; however, it is not she who makes this campaign bland. It is rather the repetitiveness of the same idea over the years. Fresh? It’s time to freshen things up a bit. 

Larch: Makeup Cake in Ramadan…

Breaking your loved one’s heart and trying to make up for it with a sweet treat can be playful. But Ruby singing “Hatly Larch,” surrounded by dancers and switching through colorful outfits, doesn’t convey any Ramadan spirit. This concept might have worked outside the holy month, though today, girls’ standards are higher than being satisfied with a slice of ready-made cake.

La Poir: LA LA LA Poire

AI visuals are impressive and the colors pop, but the concept and the song “La Lala La Poire” need a serious rethink. Sure, it’s memorable, but not in a good way. I don’t need a brand stuck in my head, looping lalala la poire day and night, just because someone thought it was clever.

Abdel Rahim Koueider: Not THAT Essential

The newest Abdel Rahim Koueider ad shows a young man whose day, night, and life show how it was ruined just because he is the only man in his circle (or maybe in Ramadan in Egypt as a whole) that didn’t get his Ramadan dessert from Abdel Rahim Koueidar. It’s not the cast or the voiceover; it is the whole idea that needs to be rethought.

To Wrap It Up…

Ramadan is a prime marketing opportunity, a time for agencies to shine and leave a lasting impression. But it’s also a season where campaigns can backfire, ideas are closely judged, and brand reputations can rise or fall. That is why the moral of the story or marketing “takeaway,” is that success comes down to how boldly you seize Ramadan and channel your creativity.