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It’s holiday season and we’re all here to experience the joyful vibes that are brought with it. Christmas trees are known to be a timeless symbol of joy. However, some brands thought to take that “timeless” symbol and tweak it their own way. In a way that shows how creative their marketing team is and how Christmas is a season that literally aligns with most products and brands.
Mercedes-Benz, BMW, Audi, and even Mini Cooper turned that one festive decor into a brand signature of their own in christmas. They simply got a brilliant idea to integrate the tree into the sleek lines of their luxury vehicles. However, it wasn’t just car brands that took leverage of the Christmas vibes and implemented them in their branding in the most creative way ever.
Nike Air Jordans On Santa?
In the western world, Christmas means the tree, Home Alone, presents, reindeer, and most importantly, Santa Claus. Nike’s playful ad for Christmas featured two legs covered in red clothes (like Santa’s) appearing from the chimney and wearing a pair of red and white Nike Air Jordans. Creative? Oh yeah. Funny? Very. Because who said that Santa wouldn’t want to be comfortable while delivering all those presents?
Food and Creativity in Christmas
Toblerone is one chocolate that is already unique in shape. A pyramid-like chocolate bar that is filled with sweet delights? Yes, definitely memorable. However, the chocolate brand took matters into their own hands when they decided to post a “Gift Something Different” post that featured a Christmas tree that is made solely from Toblerone’s unique triangular pieces.
Another F&B related example is Hellman’s creative delivery of a post that states how their Mayo is the top fitting choice for Christmas. The visual delivered a creative design of a spoon with Mayo on it but one that is resembling Santa’s beard. It’s goofy, creative, and very memorable.
Cars: Vehicle Creativity UNMATCHED
Let’s all agree that there are a lot of great brands in the vehicle manufacturing industry that are great with their branding. However, Mercedes-Benz for example, got so creative with some of their Christmas greetings. One featured the frontal grille of the car with lighting on it in a way that makes it represent the Christmas tree with the car’s logo on top like the top star. It is new, creative, and solidifies identity, and is overall very cool.
Another Example is Volkswagen’s post that included VW cars lighting the streets with their headlights in a way that draws the Christmas tree as well. Other big names that followed with different creative directions were BMW, Audi, Mini Cooper, and Toyota.
Festivity in Logistics: Who Said They’re Boring?
Logistics companies such as DHL, Amazon, and FedEx also knew how to conjure the holiday spirit through fun posts that showed their creativity and how deep it can go. DHL for example, created a Christmas tree from positioning different boxes in certain places to use their edges to create the tree. FedEx used their boxes to stack in the shape of a tree as well. Using the brand’s colors is something that proves how the brand aligns with the holiday spirit. Because who said logistics have to be boring in the festive seasons? All you need is a creative mind behind it all.
Holiday Marketing Highlights To Know
- Creativity lands when it feels authentic, not forced. Make sure that you resonate with your audience’s minds when creating something creative for a certain season. Because you want it naturally to align with your brand and not just be perceived as if you’re mimicking others.
- Consumers remember experiences more than standard ads. Make sure to provide an unforgettable experience. It doesn’t have to be something big; it could be making your audience feel something specific.
- A single playful visual (like a tree twist) can anchor an entire campaign. Make sure that your campaign’s visuals and designs align with your idea perfectly.
- Seasonal branding must stay on brand. Yes, you have to be festive but you also have to be recognizable as well. Otherwise you risk being perceived as a brand just trying to ride the season wave without real substance behind it.
The Bottom Line
The brands that truly captured the holiday spirit didn’t just become creative. They actually stayed memorable. We now remember their spirit on holidays and how they made a distinguished brand greeting in a season such as Christmas. Because in marketing, the holiday seasons are not just about a nice design. They’re about the creation of a campaign, design, or even post that causes joy, makes memories, and yes, is a little smart with a witty identity as well while you’re at it.
