Egypt is hosting the 27th Conference of the Parties or COP27 this year — and since it’s the world’s largest conference dedicated to tackling the global climate crisis — it’s a big deal… With that in mind, brands of all shapes and sizes geared up their marketing teams to capitalize on this opportunity. Some are acing it, while others are facing backlash. On our part, we decided to contribute the top 5 marketing strategies utilized at COP27, without naming names or mentioning any examples for now.
Climate change is a global problem, and its effects are being felt all over the world. From utilizing AI to going carbon-neutral, these are the ideas that are sure to shape the future of marketing.
1. Harnessing the power of AI
As artificial intelligence continues to become more sophisticated, its potential applications in marketing are only growing. At COP27, marketers were urged to start harnessing the power of AI in order to more effectively target their audiences and personalize their messages. This is an area that is only going to become more important in the years to come, so it’s crucial that marketers start getting on board now.
2. Going carbon-neutral
With climate change becoming an increasingly pressing global issue, more and more businesses are looking for ways to reduce their carbon footprint. One way to do this is by offsetting your emissions through carbon credits.
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However, many companies are now taking things one step further by becoming carbon-neutral, which means they are completely offsetting their emissions. This is a great way to show your customers that you’re serious about sustainability and doing your part to protect the environment.
3. Localizing your content
In a world that is increasingly globalized, it’s more important than ever to make sure your content is relevant to your target audience. This means tailoring your message and imagery to fit the culture of your target market.
For example, if you’re targeting consumers in China, you’ll need to make sure your website and social media platforms are optimized for mobile devices (since that’s how most Chinese people access the internet) and that your copy is translated into Mandarin. By localizing your content, you’ll be able to better connect with your target audience and achieve your marketing goals.
4. Prioritizing customer experience
It’s no secret that customers today have high expectations when it comes to their experiences with brands. They want seamless experiences across all touchpoints, from online research to in-store purchase decisions. As a result, marketers must prioritize creating positive customer experiences at every stage of the buyer’s journey. This means having a well-thought-out omnichannel strategy and making sure every interaction meets (or preferably exceeds) customer expectations.
5. Incorporating AR/VR into marketing campaigns
Augmented reality (AR) and virtual reality (VR) are two technologies that are rapidly gaining traction in the marketing world. And for good reason—these immersive experiences can capture attention like no other medium can. Whether it’s using AR filters on Instagram or creating a VR experience for potential customers, incorporating AR/VR into your marketing campaigns is sure to help you stand out from the competition.
These are just a few of the top marketing strategies from COP27—the world’s largest climate conference which occurs from 6 November until 18 November 2022 in Sharm El Sheikh, Egypt.
As you can see, there’s a lot of innovative thinking happening in the world of marketing right now—so if you want to stay ahead of the curve, you need to be on top of these trends!
