In June 2016 alone, videos uploaded to YouTube generated 109 billion views, both organic and paid. With an estimated 500 hours worth of video being uploaded to YouTube every minute, keeping track of the brands and creators who are generating real engagement on the platform month by month is vital to those in the online video marketing space.
Also Read: The Lantern Award 2016 TOP 10 Finalists Announced
Many of them celebrate the holy month and all – mainly telco ads – are a showcase of true creativity. FYI – Ramadan’s best ad for The Lantern award is based on separate submissions and algorithms, so stay tuned to find out the winner!
1- Big Ramadan Families
An ad with a musical theater flair that’s about family including relatives, friends and neighbors.
CREATIVE AGENCY: Leo Burnett
MEDIA AGENCY: MEC
BRAND: Vodafone Egypt
2-Imagine Tomorrow with Etisalat
Scenes of first birthdays and wedding dances will tug at your heartstrings in this sentimental ad.
CREATIVE AGENCY: Tarek Nour
MEDIA AGENCY: Initiative Media
BRAND: Etisalat Misr
3- STC Rayeh Rayeh S3 Ep1
In this webisode, the guys search for their Egyptian friend Mohamed and end up in unexpected places.
CREATIVE AGENCY: JWT
MEDIA AGENCY: Starcom Mediavest
BRAND: STC
4- STC Rayeh Rayeh S3 Ep3
After a day spent helping an old lady in need, the boys seek some downtime on a boat – all with their friend digitally in tow.
CREATIVE AGENCY: JWT
MEDIA AGENCY: Starcom Mediavest
BRAND: STC
5- Zain Ramadan Ad 2016
With a fairytale quality, this ad embraces a sense of community during Ramadan.
CREATIVE AGENCY: Joy Productions
MEDIA AGENCY: Mindshare
BRAND: Zain
6- Orange Ramadan Ad 2016
An uplifting, beachside ad about Ramadan at the picturesque marina in Egypt.
CREATIVE AGENCY: Leo Burnett
MEDIA AGENCY: UM MENA
BRAND: Orange Egypt
7- QNB Ramadan Ad 2016
A musical, endearing ad about a boy’s quest for sweets during Ramadan.
CREATIVE AGENCY: Caviar
MEDIA AGENCY: BPG Maxus
BRAND: QNB
8- Complete Your Generosity: Knorr Arabia Ramadan Ad 2016
Knorr Arabia asks us to donate food that is not consumed during the holy month.
CREATIVE AGENCY: Digital Republic
MEDIA AGENCY: Magna Egypt
BRAND: Knorr Arabia
9- STC Rayeh Rayeh S3 Ep4
The guys visit their Egyptian friend’s home and dinner goes all wrong to funny effect.
CREATIVE AGENCY: JWT
MEDIA AGENCY: Starcom Mediavest
BRAND: STC
10- KitKat Mini Moments Ramadan 2016 Ad
Five types of KitKat in one bag of happiness that makes for a festive treat.
CREATIVE AGENCY: Digital Republic
MEDIA AGENCY: Starcom Mediavest Group
BRAND: KitKat Arabia
The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).