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The Ramadan race is ending, and we’re here for it. Although we loved every bit of brands showing us what marketing capabilities they have got, only a few can win. From B-Laban’s funny yet bold punchline to Badya’s creative ad storyline, we will delve into the many layers of ads this Ramadan and see which are the top 10 ads that people loved and are forever memorable in our minds.
1- B-Laban: A Fresh Marketing Perspective Done Right!
With a witty apology and Akram Hosny’s amazing way of portraying B-Laban’s spokesman, the campaign was on everyone’s mind the moment B-Laban released it. Why? Because B-Laban chose a very strategic and creative way of saying we know we’re ruling the dessert realm now. The demand for their products gave them enough power to “sarcastically apologize” for rocking the market. It was a new and fresh perspective. One that solidified the brand’s name and made everyone fall in love more with it. Additionally, it made everyone go crazy with their product. And that, ladies and gentlemen, is what we call SUCCESS.
2- Orange Egypt: Highlighting Family Bonds Through Making Amends
This is a song that will be on every Middle Easterner’s phone even after Ramadan ends. Featuring Hussein El Jasmy’s emotional voice, Orange Egypt’s campaign is one that didn’t highlight the “family gathering in Ramadan” message traditionally like other brands did. The ad focused on delivering the message that Ramadan is the perfect time for making up and making amends with your loved ones. If you got at odds with a friend, a spouse, a sibling, or even neighbor, it’s time you apologized and made up for it, as these people are the blessings in our lives. The campaign’s heartwarming message, the way it was executed, and the song are all contributing factors to its massive success.
3- HD Bank: A Creative Alternative to Rebranding
Why spend thousands or even millions on rebranding when you can reintroduce your brand creatively through a market-breaker campaign? That is exactly what the Housing and Development Bank did. They released a new Ramadan 2025 campaign that proved that creativity and 10/10 casting are all you need to succeed. The ad’s concept focused on explaining to people that the HD Bank has more services than simple housing and development services.
They hilariously highlight the fact that people don’t know that there is more to it than what meets the eye just because of the bank’s name. And not because they provide credit cards and loans doesn’t mean they should be called the “Credit Card and Loans Bank.” The campaign featured top stars like Asmaa Galal, Ahmed Malek, and Khaled El Nabawy. All three delivered the bank’s message creatively and in a funny, sarcastic way that reached viewers immediately.
4- E& Egypt: Connect More With The People You Love
Featuring a strong and powerful return from Sherine Abd El Wahab and a delightful appearance from Maged El Kedwany and his son and daughter, the ad highlights the importance of being there for our loved ones. The audience loved the song “Aktar w aktar.” They found that it resonated greatly with them and their feelings in Ramadan. Especially for their families and the people they care for. The ad includes warm scenes of friends reuniting. A son shaving for his father and a football player. One who celebrates his win by running to his mother and kissing her hands. The many emotions in the ad are the ones that reached the viewers and made people really wish to connect more with the people they love.
5-Midea’s Hilarious, Innovative, and Informative Campaign
Egypt’s marketing is something set apart from any other Middle Eastern country when it comes to implementing the Egyptian sense of humor in a certain campaign. Humor is what placed Midea as one of the top brands that created a successful campaign. One that marketed correctly for their air conditioning product. Featuring Taha Desouky and Said Ragab, the campaign is all about Ragab being Desouky’s boss, who hilariously asks him to leave the AC alone as it is an AI integrated AC that knows how to work by itself without being adjusted. Talk about displaying a product in a creative way? Midea did their homework and succeeded in delivering a campaign that is loved by everyone.
6- Inertia Egypt: Taking a Much Needed Break With The Family
Inertia Egypt has taken family vacations to a whole new level of positive sentiments. Moreover, they made everyone fall in love with their campaign in a smart way. The ad featured a song collaboration between Amir Eid and Bahaa Sultan. They sang “أنا مش عايز غيرك” (I want no one but you). The song received many positive reviews and resonated greatly with the audience and the ad’s concept. This is a campaign that encompasses the happiness of travelling with your loved ones to one of Inertia’s units and spending the best of times with your family or loved one in a place that feels like heaven. The ad is heartwarming, with great emotions, and has a song that we will keep playing even after people forget about Ramadan 2025.
7- Carrier X Ahmed Ezz’s Charm
There is creativity that makes a campaign successful. Also, there is Ahmed Ezz’s existence, and then there are both of them combined. That is, to make the perfect ad campaign. This is a smart tactic. One that made audiences fall in love with both the AC and Ahmed Ezz’s charm as always. The campaign focuses on showing viewers some scenarios. Scenarios where Ahmed Ezz is working under extreme pressure. For example, like dismantling a bomb, but without having to break a sweat because of Carrier’s new AC product. This is a great way to display the efficiency of the product yet let people enjoy a comical scene starring Ahmed Ezz as the imperfect gentleman.
8- Al Ahly Sabbour: Disconnecting From Life Pressures
Life can be overwhelming, making us crave a place to escape and recharge. Al Ahly Sabbour’s Ramadan 2025 campaign is resonating greatly with this feeling, speaking to anyone who’s ever just wanted to go home.
Starring Sawsan Badr, Asmaa Galal, Mohamed Farag, and more, the campaign delivers a heartfelt message with its brilliant slogan: “30 years of homes waiting.” It’s more than just a tagline. As a matter of fact, it’s a reminder that home isn’t just four walls; it’s a feeling, a person, or a moment of peace after a long day.
The cherry on top? Elissa’s soulful song, which added even more emotion to an already touching ad, making it one of the most memorable campaigns of the season.
9- NBE’s A World Within You AI Campaign
The integration of AI in the world of banking was successfully introduced to us by the National Bank of Egypt in its new Ramadan 2025 campaign. Featuring Hamaki, Wegz, and a surprising revival and delightful appearance of the late actress Soad Hosny generated by AI.
The campaign’s message was clear. It is the fact that the NBE is a bank that embraces technological advancements while staying rooted in Egypt’s rich history. Hamaki time-traveled to meet the iconic Mohamed Abdel Wahab, Wegz shook hands with pharaohs, and Soad Hosny explored a modern arcade. This beautifully bridged the past with the present in a creative way that all viewers loved.
The NBE audience was enchanted, especially by the heartwarming return of Soad Hosny. Whose smile and cinematic magic left a lasting print on Egyptian screens.
10- Palm Hills’ Badya: Everything in One Place
Talk about the best way to tell people that living in a certain place is something that will make you so busy with all the activities that you can do. This is exactly what Palm Hills’ Badya ad is describing. Starring Asser Yassin and Ali Kassem, the ad is all about a group of friends trying to find a mutual day to hang out. With each one of them having something scheduled to do at Badya, like a spa appointment, a training session, or even giving a lecture at Badya’s university. The ad highlights the many things that Badya provides residents with but in a very funny and hilarious way of struggling to hang out and catch up!
Wrapping This Up!
Ramadan 2025’s ad race was nothing short of an amazing spin! From humor to heartfelt moments, brands kind of pulled out all their tricks to leave a lasting impression. Whether it was B-Laban’s bold marketing, Al Ahly Sabbour’s emotional depth, or NBE’s AI magic, each campaign had its own spark. One thing’s for sure is that this year’s ads weren’t just about selling. As a matter of fact they were about storytelling that sticks with us even long after Ramadan ends.
