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Many brands run campaigns everywhere. There are many campaigns everywhere, however; the more creative the campaign the more it becomes viral and stays remembered by the audience. It is not easy to create a campaign that will go viral you need to make a plan and find old campaigns that went viral and the reason behind their success. Tiger Excellence’s latest creative campaign delivers a simple and clear concept. The clearer your campaign the more audience will understand your message easily and will be able to understand the new product or service you are offering. Ideas of the campaign are its core if the idea is not clear or the concept this will have negative feedback from the audience. Every brand would love to create a campaign that will be remembered for many years that is why the research and brainstorming process is crucial for a campaign’s success.
Tiger Excellence’s Dreamy Transformation
Tiger has launched a crystal-clear campaign that brilliantly showcases the brand. This new campaign takes a comedic and unexpected route, featuring the talented actor Mostafa Gharieb and the renowned singer Haifa Wehbe, both of whom add a fresh and imaginative touch to the advertisement.
In the campaign, Mostafa Gharieb is seen enjoying a day by the pool with friends. He samples a potato chip from Tiger Excellence, and suddenly, he’s transformed. rising out of the pool in a sharp suit, he flies to an extravagant party where Haifa Wehbe notices him and finds him irresistibly attractive.
The clever integration of Tiger’s flavors and balance comes through in the witty exchanges between Mostafa and Haifa, highlighting how the product enhances his appeal. The twist? Mostafa awakens to find he’s been dreaming the entire time. Unfazed, he reaches for another Tiger Excellence chip, eager to dive back into his luxurious fantasy.
This campaign illustrates how Tiger Excellence chips can elevate your experience, making you feel charming, elegant, and dreamlike to reflect the delivery of “Excellence” with every bite.
Clarity is King: How Tiger Excellence Avoided the “Crunch” of Confusion
The Tiger Excellence campaign is a good example of blending comedy with high-end snacking without losing focus on the product. The campaign’s appeal lies in its humor and straightforwardness, making it instantly relatable and enjoyable for viewers. The clearer the message, the better the campaign’s reception and effectiveness. While many brands can come up with innovative ideas, the real test is ensuring that the audience grasps the essence of the message.
A brand must focus on crafting campaigns with concepts that are not just clever but also easy to understand. This ensures that the intended message reaches the audience without any confusion. A well-known example of a campaign that didn’t quite hit the mark is Nestle’s “Crunch” launch in 2015. Despite the campaign’s smart concept, it didn’t emphasize the product enough, leading to a disconnect between the campaign and the product.
Although people still recall the Nestle campaign today, their memories are more focused on the entertaining sketch rather than the product itself. This example underscores the importance of a clear and direct approach to campaign messaging. While an engaging and memorable concept is vital, it must be seamlessly integrated with the product to ensure that the audience associates the two effectively.
The Tiger Excellence campaign succeeds where others have faltered by blending humor with a straightforward message, ensuring that the audience not only enjoys the content but also clearly understands the luxurious snacking experience it promotes. By prioritizing clarity, the campaign captures the essence of the brand and leaves a lasting impression on its audience, ultimately driving greater success and brand recognition.
The Challenge of Sustaining Viral Success
Maintaining success is hard. Many brands can make campaigns that go viral for many years, but they disappear. That is why maintaining success is hard. Marketing campaigns only will help your brand flourish, but they don’t guarantee the success of your brand. The end product is important and how maintaining your brand’s social image is also crucial.
The Tiger Excellence campaign reminded us of the good old days campaigns that we enjoyed. It is not easy for a brand to create a viral campaign and maintain success, but that shows how your brand is different from the competition. Ideas and concepts need to be clear and good enough to serve the campaign and the brand correctly. Knowing your target audience is important and how they will perceive your campaign’s message. We hope to see new and creative ideas in the future from Tiger and other brands.
