tweet published by the handle @usairways included a photograph of a naked woman. This is definitely the world’s worst corporate Twitter reply and for reasons no one can explain, US Airways decided to respond to the complaint of a woman who had a bad flight with such a photo !
Aldo read: Keep Calm and Tweet back
The image in question was attached to a tweet sent to @AmericanAir at 1:59PM, 30 minutes before US Airways sent out a tweet with the same image attached. The tweet from the company’s feed was in response to a customer’s tweet (screenshot below).
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The Viral Feedback //
Surprised the offending @USAirways tweet was up for so long. Even their reaction time gets delayed.
— nascarcasm (@nascarcasm) April 14, 2014
I am DYING. Unable-to-breathe laughing. That has to be the most epic corporate social media fuckup ever. Can’t believe it’s not deleted yet.
— Julian Sanchez (@normative) April 14, 2014
— Jared Keller (@jaredbkeller) April 14, 2014
— Jon Eiseman (@Jon_Eiseman) April 14, 2014
— Zach Woosley (@GingeFC) April 14, 2014
The Apology //
US Airways have not explained why the photograph was sent out, but have offered a sincere and full apology.
We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.
— US Airways (@USAirways) April 14, 2014
US Airways later released a statement:
We apologize for the inappropriate image we recently shared in a Twitter response. Our investigation has determined that the image was initially posted to our Twitter feed by another user. We captured the tweet to flag it as inappropriate. Unfortunately the image was inadvertently included in a response to a customer. We immediately realized the error and removed our tweet. We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future.
US Airways has apologized and is “investigating.” Someone will almost certainly be fired !