CommunicationsSocial Media

The worst tweet in the history of Twitter

tweet published by the handle @usairways included a photograph of a naked woman. This is definitely the world’s worst corporate Twitter reply and for reasons no one can explain, US Airways decided to respond to the complaint of a woman who had a bad flight with such a photo !

Aldo read: Keep Calm and Tweet back

blurred US Airways Explains How It Accidentally Posted A Hardcore Pornographic Tweet
Blurred US Airways Tweet


The image in question was attached to a tweet sent to @AmericanAir at 1:59PM, 30 minutes before US Airways sent out a tweet with the same image attached. The tweet from the company’s feed was in response to a customer’s tweet (screenshot below).

The account then published a tweet in response to @ElleRafter that contained a lewd picture involving a woman and a model airplane
Response to @ElleRafter

Recommended: Egypt’s Top 10 brands #FirstTweet


The Viral Feedback //







The Apology //

US Airways have not explained why the photograph was sent out, but have offered a sincere and full apology.


US Airways later released a statement:

We apologize for the inappropriate image we recently shared in a Twitter response. Our investigation has determined that the image was initially posted to our Twitter feed by another user. We captured the tweet to flag it as inappropriate. Unfortunately the image was inadvertently included in a response to a customer. We immediately realized the error and removed our tweet. We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future.


US Airways has apologized and is “investigating.” Someone will almost certainly be fired !


Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.