People keep watching Ads not only on TV but also on YouTube. The list here-under show that TV ads can work on YouTube. The four TV ads listed in the top 10 most watched Ads on YouTube in 2015, got 205 million views worldwide, for a total of almost 3 million hours of watch time.
Of those 470 million views, almost two-thirds were on mobile devices. That’s the first time more people watch the top 10 on mobile devices than on computers.
Throwback : Top 10 Most Watched Ads on YouTube in 2014
The top 10 ads combined for 470 million views in 2015, compared to 425 million for last year’s top 10. Nearly two-thirds of those 470 million views happened on mobile.
Google’s “leaderboard” algorithm actually tracks more than just views, so the most popular are also determined partly by watch time, “organic” or non-ad views of the ad, engagement, and audience retention. One caveat: YouTube allowed only one ad per brand in the list, so these aren’t precisely the top 10 ads.
Check Out Year-End 2015 YouTube Ads Leaderboard:
Hyundai finished at No. 2 with “A Message to Space.” Adidas, Durex, Samsung and Budweiser also have spots in the top 10. The top ad was actually a Super Bowl television ad for Clash of Clans, shown above. Featuring actor Liam (“It’s LEE-am”) Neeson, “Revenge” got more than 83 million views on YouTube.
10- Budweiser: “Lost Dog”
9- Fanpage.it: “Slap her”
8- Samsung Galaxy S6 and S6 edge: Official Introduction
7- Durex: #Connect
6- Always: #LikeAGirl – Unstoppable
5- Adidas: Unfollow feat. Leo Messi
4- Boom Beach: Speech
3- The Ad Council: Love Has No Labels
2- Hyundai: A Message to Space
1- Clash of Clans: Revenge
YouTube ranked the ads primarily based on how many paid and non-paid views they garnered and how much of a video people typically watched. It also considers other factors such as likes, shares and total watch time.
Note: To be eligible for Google’s YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).