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Every World Cup comes with its own lineup of ads. Ones that allow the season to be as unforgettable as it can be. These ads are shared to encompass the spirit of cheering. That is, when it comes to every country and every way of celebration. Brands in this tournament season are now leaning into music more than anything. That is, in order to give audiences an anthem or just simply an element that makes the ad remembered for years. That is why this guide aims to spotlight the best ads that are song-based and see the creativity behind them.
Coca-Cola Egypt
Coca-Cola once again relied on its ability to create emotional connections through music. Its World Cup 2026 campaign featuring Mohamed Ramadan and Hassan El-Shafei, the brand created a song that is centered around how football unites everyone; given the stress and anticipation it causes, it simply has a magic that never ceases to end. Just like Coca-Cola itself. Executed in style, the ad shows how Coca-Cola is the go-to brand for catchy anthems that become the heart of the campaign and shows how we all unite to cheer and stand by our national (and not-so-national) teams.
V Cola
V Cola is one ad that relied on a song every Egyptian knows to the bones. We have it memorized, loved, and cherished. The ad encompasses how we Egyptians are always in the back of our national team. The ad shows Egyptians celebrating the national team’s World Cup qualification and shows the true Egyptian cheering spirit.
Madinet Masr
Madinet Masr chose the perfect voice for a World Cup song. One that will immediately make people feel that they belong. And that is ladies and gents, the golden voice of Bahaa Sultan. The ad shows how only Egyptians understand their own way and spirit of cheering for football. How it’s just a language that only we Egyptians understand as we celebrate it in our own way. A grandfather getting his grandson his favorite football jersey or a father coming from work to go immediately change and cheer with his son and his friends—it’s just a vibe only we Egyptians get and understand. Featuring Bahaa Sultan along with Madinet Masr’s Abdullah Sallam, the ad simply makes you belong to the people in it. Feelings and all.
ORA Egypt
Ora Egypt created the top ad that gives all Egyptians from all around the world goosebumps. Featuring Yasmine El Khayam’s “El Masreyeen Ahoma,” the song captures the true Egyptian spirit that shows how we all always stand by one another in any event that needs backing up from the Egyptian nation and its people. Ora demonstrated how we are all rooting for the team and standing by them no matter what.
e& Egypt
With Omar Marmoush calling his loved ones from abroad, the ad shows how Egyptians demand with full support to get more than what they dream of (The World Cup win), maybe not exactly the World Cup itself (fingers crossed because manifestation does work) but the win that allows us to leave Group stage and qualify for higher stages. The song captures the essence of manifestation and wishful thinking. It shows the demand and the support even while asking for it. e& Egypt made sure to simply make it an ad that has a nice jingle that captures what every Egyptian wishes for.
The National Bank of Egypt (NBE)
The National Bank of Egypt created an ad that shows how the Egyptian cheering spirit is one that has no limits. The more we win, the higher the spirit gets. As a bank that has always backed Egyptians, the ad shows how NBE positions itself as one of the biggest and most supportive backers even in events such as the World Cup tournament that is so far from a banking experience.
When Advertising Becomes a Playlist
Successful brands that leverage the World Cup season are not just the ones people see on their screens. They’re the ones that stay engraved in people’s minds long after the tournament season is over. That is why it is important that if you’ll use a song for your brand, make sure it is something that people would find relatable, amusing, causes national pride to be felt, or is simply just memorable as a jingle that sticks.
