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Each year, Ramadan is known for surprises, and this year, we were surprised by two new brands. But first, let’s talk about one sector we don’t often see during Ramadan: The Tech sector. Lately, tech brands are now competing in the creative market. The rise of the tech sector in Ramadan this year is surprising, and the ads were new and creative. CardoO and Zero tech the Egyptian technology manufacturers, are here with their innovative and creative Ramadan campaigns. Let’s break down the campaigns of both and how they are among the first timers to introduce the Tech sector in Ramadan.
Humor Meets Tech in CardoO’s Ramadan Campaign
Let’s first start with CardoO. The campaign was divided into three copies, and each of them took a comedic direction. The comedic direction most of the time resonates with the Egyptian audience. The way the campaign shows the variety of products that are made by the brand is smart and smooth. For example, the office copy showcases each product smoothly and simply. When the employee forgets some of the products he purchased from CardoO, and each time he gets back to take his things, he mentions a small USP about each product, and that is why the whole three copies were smooth, clear, and funny.
Zero Tech’s Lighthearted Take on Tech Advertising
Let’s now take our focus to Zero Tech. Well, Zero Tech is also one of the Egyptian tech manufacturers that took a step in Ramadan 2026. The campaign was two copies, one focused on showcasing the products, and the other was mainly focused on the wireless headphones by Zero Tech. The two campaigns had a bit different direction. The first copy focused on a little kid using Zero Tech products in different situations in the ad, and the tone was cheerful, warm, and a bit funny. The first copy blended the idea of Ramadan and the warmth of family, and it took it with a bit of light-hearted or comedic direction. The second copy, as mentioned earlier, focused on the wireless headphones. This copy was also funny, it took a bit of persuasive direction a bit. When the man was listening to the music using the headphones made him travel to different places in his imaginary world. The idea is funny, and it persuades you to buy their product, but not directly, which is smart because showcasing your products in a clear and engaging way helps people resonate well with the campaign’s key messages.
Letting the Idea Do the Selling
The whole concept here is selling without actually selling. What does this mean? It means that they are showcasing their variety of products and their USPs, but they are not trying hard to persuade the audience; they are taking it in a fun, humorous way. These types of campaigns we truly miss because campaigns don’t always need to have celebrities, or they don’t need to be jingles. As long as the idea is creative and resonates well, that is all that a campaign needs. This campaign reminded me of old Ramadan seasons, when many ads were funny and are still remembered till now.
Conclusion
The arrival of CardoO and Zero Tech this Ramadan shows how the advertising landscape in Egypt continues to evolve. While Ramadan campaigns have traditionally been dominated by food, telecom, and banking brands, the tech sector is now stepping forward with fresh creative approaches. Both brands managed to present their products in a light, entertaining way that fits the spirit of the season while still communicating clear value. By relying on humor, relatable situations, and simple storytelling, these campaigns prove that strong ideas can stand out even without a heavy celebrity presence. If this is the beginning, the tech sector could become a regular and exciting player in future Ramadan advertising seasons.
