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AI has quickly become the new kid at school that’s grabbing everyone’s attention. From crafting content to assisting in surgeries, it’s clear that artificial intelligence is running the show in 2025. While the roots of AI stretch back to humanity’s earliest attempts at advancing technology, it wasn’t until recently that we saw game-changing tools, like ChatGPT, make a noise. Bursting onto the scene in 2022 and 2023, ChatGPT became a household name, redefining how we interact with AI.
But here’s a thought: can generative AI and Ramadan come together in the same sentence? Absolutely. As brands race to adopt and integrate AI into their marketing strategies, many are finding creative, culturally relevant ways to connect with audiences, and Ramadan campaigns are no exception. Let’s dive in and explore some of the smartest, most impactful campaigns that are using generative AI to shine in this holy month.
NBE: Taking the Next Future Bus With AI
The new National Bank of Egypt (NBE) campaign in Ramadan 2025 was created with great usage of AI. The ad featured an AI-made Soad Hosny who joined Wegz and Hamaki in their journey of connecting Egyptian history with the future. The campaign received many positive reviews that highlighted how good and realistic the ad was. With temples generated with AI to a more modern scenery, it was more than inclusive of the concept they wanted to make.
Moreover, Wegz standing next to pharaohs and in an old pyramid scene where the Nile ran across him was something that fascinated the audience of the NBE and their AI accomplishment. Additionally, bridging the past with the future using AI was one of the most successful ideas that helped in showcasing how NBE is the future for all their clients and customers.
Juhayna: Integrating AI for Cooking Recipes
Not all of us love cooking or find it simple; however, with Juhayna’s AI-cooking campaign, preparing meals looks as if you’re cutting a smooth piece of a tres leches cake. It is easy, free of any hassles, and shows you what you will need exactly in order to bring that dish to life in no time. One of their top AI-inspired ads was the one showcasing their cooking cream product. That is through a simple recipe for tomato soup and piccata. Although the slow hand movements gave it away as an AI-generated campaign, things took a nice turn when the audiences were on board with the recipe and way of preparation.
Another amazing video that gained even more views was their beef stroganoff recipe that used full-cream Juhayna milk. This is another video that people loved seeing from Juhayna and enjoyed cooking the same recipe as well. This places Juhayna as one of the top leading companies in the food and beverages sector that is taking a leap towards the future and is actually implementing it in their marketing.
The “Jirian Project”
Remember when NBE set out to bridge Egypt’s past with its future? Mountain View, Palm Hills & Nations Of Sky are taking that idea and giving it a fresh, bold twist with Jirian, a new real estate project launching soon in El Sheikh Zayed. The concept? Offering something that is truly special such as owning a home with an unbeatable Nile view. Why the Nile? Because it’s more than a river, it’s Egypt’s timeless thread, weaving together the past, present, and future. The ad brings this idea to life in a showstopping way, featuring AI-generated versions of Egyptian icons like Om Kalthoum, Mohammed Mounir, and Taha Hussein.
Picture this: each of them, peacefully floating on the Nile in separate boats, savoring the view, almost as if the river itself is a legend alongside them. The campaign doesn’t stop there. It showcases futuristic, AI-crafted boats with Jirian proudly displayed, alongside a stunning vision board of the project’s modern, sleek design. It’s a powerful nod to how the old and the new can seamlessly flow together; much like the Nile itself.
In Conclusion
In 2025, AI is something that people are getting used to seeing on a daily basis. This is a technological advancement that is shifting and changing things. From reviving classical figures that we’ve missed to generating futuristic visions of what will be, AI is here to enhance the marketing sector and create something that blows our minds. However, some people think that using too much AI can be some kind of replacement for the human element, some disagree with this. Let us know what you think and let us know which campaign with AI integration has appealed the most to you?
