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In June 2024, Egypt welcomed a bold new contender to its shelves: The Real Phizz, a sparkling soda brand that Egyptians crafted entirely for Egyptian tastes. The Egyptian market has long been dominated by multinational and global brands. That is why any new and worthy challenger that is local is worth sharing the spotlight. The Real Phizz has created its own buzz. It is the latest innovation in the cola and lime segments that offer a great taste experience. One that resonates with local consumers and aligns with local prices. Ready to delve into the folds of this new brand?
A Taste That Aims to Rival The Market’s Best
The Real Phizz’s entry into the market is not just about national pride; it’s about flavor. In blind taste tests that the company made, an impressive 85% of consumers perceived The Real PHIZZ as Pepsi. If you’re a Pepsi lover, you’ll know that it kind of is hard to copy or even provide something of the same quality. This testament is one that proves the brand’s commitment to perfecting the classic cola flavor that people tend to crave from time to time. This is considered a remarkable achievement that signals how Phizz is not just another local alternative but also a true competitor that could have its own market space comfortably.
A Hint of Retro With a Modern Appeal
Today’s generations weirdly find their aesthetics in old, or as they like to call it, “vintage” themes. The Real Phizz was more than capable of conducting a full-on “behavioral targeting” analysis that helped them in addressing the right audience through a design that is retro enough to refresh memories of the original cola experience that parents have always talked to their kids about. This isn’t just about nostalgia; it’s about recapturing a time when cola was more than a drink. Phizz offers consumers a chance to relive the past while enjoying a modern, high-quality product that competes with giants like Pepsi and Coca-Cola.
Lime Zest to Impress: A Flavor That Pops
You know how most cola brands with one main flavor tend to join and expand their flavors? The Real Phizz didn’t miss on that and expanded as well. Their lime flavor has just been released after the demand for their cola flavor became high and increased gradually. The Real Phizz is offering you a drink that is not your average citrus soda; it is a zesty explosion that will help you freshen up in these scorching summer days. For those who wonder where they could find The Real Phizz and its ultimate new lime flavor, here are some places guaranteed:
- Talabat
- Adnoc
- Oscar Grand Stores
- Mobil
- 7 Mart
- Mahmoud El Far
- Gomla Market
- Quick 24
- Hyde Park
- John’s Mart
- El-Shair Markets
The Real Phizz: For Every Egyptian with Affordable Excellence
The world’s insane economy is making us all double-think anything before actually buying it. However, The Real Phizz is actually so affordable that no one will even consider leaving it. The price per bottle or can is EGP 14.75. This is considered a wallet-friendly alternative that tops the price when it comes to comparing it with Coca-Cola’s EGP 16. But what was the main reason that made brands like The Real Phizz exist?
Amidst Egypt’s boycott of Western and international brands since 2023 amid the Israeli genocide that has been carried out against Palestinians in Gaza. That is why The Real Phizz, like V7, Spiro Spathis, and others, decided that they would become a symbol of self-reliance and provide their country people with their beloved cola drink. Additionally, offer great quality that is more than affordable and can be bought by every single Egyptian out there.
The Future of Cola In Egypt
It is safe to say that with brands like The Real Phizz and others, the future of soda beverages, specifically cola and lime, is safe and sound. Yes, I guess that the marketing team for The Real Phizz could take a moment and create more resonating ads than the ones released on their official website. Yes, keep the aesthetics and the retro themes, but could you elaborate more on your lime teaser?
Also, in my POV, knowing Gen Z slang is all fun and games, but cola is for everyone, and not everyone may understand your slogan. Let us know if you have tried The Real Phizz yet or not and what, in your opinion, the best cola drink in Egypt is.
