Communications, Egypt, Events and Awards, Marketing

The Marketing Kingdom Is Coming To Egypt

Kosta Petrov, CEO of P World and Event Director for the Marketing Kingdom, has just announced that the Egyptian edition…

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Kosta Petrov, CEO of P World and Event Director for the Marketing Kingdom, has just announced that the Egyptian edition of the Marketing Kingdom, one of the world’s fastest growing marketing events, will take place from 25-26 October 2015 in Cairo.

“After the phenomenal success of the Marketing Kingdom in 10 countries around the world, we are glad to confirm that we will be hosting the Marketing Kingdom Cairo from 25-26 October 2015 in Cairo. We are currently working very hard with our local and international partners to deliver a top notch event that will focus on the latest trends and challenges in the global marketing world”, he said in his statement.

Twitter at the Marketing Kingdom Amman
Twitter at the Marketing Kingdom Amman

From what is available on the event’s official website, the Marketing Kingdom Cairo will include interactive presentations on social media marketing, content management and Facebook marketing by Yahoo!, Shazam, Google, Coca-Cola, Unilever, Leo Burnet and Facebook. The organizer is also in final talks to secure a speaker from Twitter, one of the world’s fastest growing social media websites.

The first edition of the Marketing Kingdom was held in Croatia in March 2012. Since then the event has been held 15 record times in 10 different countries including Qatar and Azerbaijan. Most recently, the event was held from 10-11 May 2015 in Amman, Jordan and featured historical presentations by Facebook, Twitter and Yahoo!

For more information about the Marketing Kingdom Cairo you can visit the event’s official website

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Events and Awards

Innovation TALK: Are you ready to be comfortably lost?

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and…

Think big picture, trends, next generation innovations , these were all farfetched at the time – now at hand and many more to come.

Those who led the way certainly had the guts to be comfortably lost. They knew they had experience and market know-how but they did not know the destination and were not afraid to fail either. That holds true to all strategic innovations.

This December Cairo hosts an Innovation TALK, first of its kind and in this format.Innovation TALK is half a day of mental triggers meant to inspire next big growth opportunities.

A call out to Investors & Manufacturers who want to make a difference to their growth model and sustain their brands agility to survive in an ever-competitive market and changing consumer habits.

As a first step, the TALK sets ground to what Innovation is not!

It is certainly not improvement and not short term. Next an understanding of consumer, shopper, and retail trends that are and will be shaping the markets. It also answers the question of how to localize global trends – choose what is a good fit to your market and brand .

This TALK is featuring Dahlia Zayed – a long time brand strategy and consumer insight practitioner ( follow her on LInkedIN for updates) who decided to end the year by sharing a download of insights from her TALKs and international forums attendance during 2017.

With the holidays just a foot away, some food for thought to refresh the innovation pipeline and gear 2018 onwards for growth.

Innovation TALK is an exclusive event for investors and businesses who seek growth across all sectors.

Some highlights from Innovation TALK agenda:

  • Key drivers to winning innovations
  • How to adapt your business model to innovation
  • Consumer trends & Emerging new segments: Kidults & Gen M
  • Retail trends: Amazon/ NIVO research on E-Grocery & Private label
  • Wholefoods Research 2018- Ingredients under the spot light
  • Think Google Beverages 2017
  • 2017 innovative launches: Food Matters Expo London
  • Coca Cola Investors ’day Atlanta

It will be held Dec 21st , 2017 9AM to 2PM at Intercontinental City stars Hotel – Cairo organized by FWD Consultancy.

To book your place CLICK HERE

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Featured Stories, Inspiration, Marketing, Strategies

Step into 2018 with a plan; 10 easy ways to improve your content marketing strategy

The year is coming to an end, the cold is starting to seep in and the streets are getting closed…

The year is coming to an end, the cold is starting to seep in and the streets are getting closed from the winter weather. As we prepare to move forward to a new year, we’d like to help you out with a few ideas.

We’re all looking for to reach out KPIs and goals through out the year. We try this and that to improve our content, to improve our rates and etc.

So, to help you out, here are some content marketing tips and ways to improve your content for the brand-new year!

 

1- Have the Looks and the Feels

2017 was the year in which marketers scrambled to push visual content.

It was a year where we saw many companies move from text or simply images to well-polished designs and posts.

If 2017 was the year of the visual, 2018 moves it into another level.

A new tactic that is bringing its way to the social market are Tactile photos.

Create and distribute images that not only touches the visual senses, but the other senses as well. Create images and content that make us hear, remember the touch and sensation of an object, or let us feel the wind in our hair.

 

2- Lend a helping hand

For those new into Content Marketing, or may need a small reminder, Content Marketing is all about providing your audience with information and content they are searching for.

Sometimes, without them even knowing they wanted it in the first place.

Millennials and Gen Z (Millennials’ children) are skeptical about marketers. The main ways to get around their expectations?

Give them content they are searching for, or better yet, align yourself with a cause they can get behind.

 

3- Talk about the pain, and let them know you’re here for them

Content themes save you a lot of trouble.

They save time, effort, and brainstorming whenever you have a content plan to fill, or new content to create.

Many of us have our themes on backwards apparently. Raise your finger, so no one else sees, if you’re themes are centered about marketing your product/service and its many benefits.

Let us say, we saw you, and we’re here to let you know you’re not alone.

For 2018, let’s take a step back and truly look at our consumers.

What are their issues? Their problems? What can we do to help? Sure, we ask these questions when creating the product or service, but now we have to think about it during our content process.

Directly talk to your consumer next year. Tell them you understand and you’re here to help.

 

4- Augment and change the world

Augmented Reality (AR) has definitely made an impact this year, even stronger than its top contender Virtual Reality.

Both Facebook and Google released AR services or products this year at their respective annual developer conference. Not to mention that Snapchat’s success came from their innovative use of AR.

Take a look at IKEA’s successful IKEA Place app, which uses AR technology to help users see how the brand’s furniture will look at home.

From either simple AR photo-frames to crazy face-changing AR filters on FB or Snapchat, Augmented Reality is popular and here to stay. Not only that, it’s cheaper than making stickers to hang out the city, and cheaper than an extensive paid campaign on social.

 

5- Get Personal. Really. Please do.

Although we marketers may say that brands need to become more grounded, more in-touch with consumers, many actions may not be heading in that direction.

This year, a lot of platforms are coming to our aid.

With Facebook Live really starting to show off its power, to Instagram’s stories, getting personal with consumers are getting easier and easier.

Creating dynamic content, content that makes the brand “alive,” gets easier with these new tools. Tools also include the new Live Photo feature by Facebook, and FB stories.

While recorded and pre-prepared videos are still a great way to promote your brand, personal live-videos are an even better way to connect with people.

Behind the scene videos, behind the curtain, or even the people behind the brand, are all dynamic video content-types that you could use to get in-touch with your audience.

People want to purchase from brands they care about, so let them know you so they can.

 

6- Or don’t get personal, get others to influence them instead

While influencer marketing in Egypt is still a growing field, there are many other ways to spread content around the web.

Creating content strategies that include using 3rd party websites and influencers is still going strong.

In 2018, we are going to see an even larger growth rate, especially as more and more content websites and social pages pop up and grow in credibility.

Don’t be afraid to have other people review, video, test, and write about your products/services. If you’re confident in its quality, then this should be a no-brainer.

 

7- Updating Communication

Communication channels keep growing with each new step and technology we create. A new channel that not many leveraged this year is through online messengers.

Facebook’s Messenger’s chatbots, as well as AI website messaging, are making a strong case this year, and they’re here to stay.

Content marketing with Messenger’s chatbots is easy to do. Simple tap on the Discovery tab for inspiration, from restaurants to online stores, there is a wide variety of uses.

Website AI messaging can help aim customers through your website as they go through their buyer journey. A cleverly written script and direct questions can lead your customer from browsing to buying, answering all (or as many as possible) of their questions on the way.

 

8- Break it Down

One of the main ways to fill out a content calendar?

Update, reuse, break down.

Update, reuse, and break down large and deep content into separate content pieces.

If you want to go into 2018, you have got to have a plan. If you don’t have enough content, then plan ahead by breaking down already existing content.

A Press release or informatic video can be broken down into multiple pieces of content. Videos can be broken down into articles or multiple image posts, and etc.

Why spend more when you can do more with less?

 

9- Stop closing the box and be open to the long-term

Although Content Marketing has become one of the top buzz words in our community, as well as quickly becoming one of the industry’s top strategies, we are still treating it as if it is advertising.

It’s not.

Most companies still push content in the same way as an advertising campaign, locking themselves in a box without more opportunities. Create short term content, such as a 6-episode video series, market it through the usual channels, and then when it finishes we stop.

What should be happening is a complete switch. Content marketing may be cheap, almost to the point of free, but it is something that takes long-term planning to truly appreciate it.

Plan at least 6 months ahead to truly capture your target audience. Get your content rolling, and keep it rolling! Show 2018 that you have your content down, with only a little bit of planning, and a lot of faith and data.

 

10- Let’s get on it!

There you have it, easy ways to improve your content without a lot of work.

The new year is right around the corner. What are you doing to prepare?

 

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Brand Activation, Egypt

Meet first Egypt-made smartphone NILE X

Egypt’s Ministry of Communication and Information Technology has unveiled today the specifications of the first Egypt-made, Nile X, smartphone at…

Egypt’s Ministry of Communication and Information Technology has unveiled today the specifications of the first Egypt-made, Nile X, smartphone at Cairo ICT 2017.

Manufactured by the Ministry of Communication-affiliated SICO Technology, the smart phone was made with 400 million Egyptian pounds in investment in the company’s factory in Assiut.

Having five production lines spread over 4,520 square meters, the factory has a capacity of producing 1.8 million devices per year.

The telephone was presented by the Egyptian Minister of Communications, Engineer Yasser Al-Qadi, to President Abdul Fattah Al-Sisi, the first of four lines of production.

NILE X Specifications

The First Egyptian Made Cell Phone is an Octa Core CPU Dual Camera 4GB RAM, 64 GB storage, 5.7 HD display, Android 7.0 Nougat.

The new smartphone name is Nile X to be launched with 4G technology, fast charging feature USB Type-C, 13 mega pixel dual camera and fingerprint sensor.

Expected to be priced at an average starts from LE 2,000 up to LE4200, the foreign component in the device is provided in partnership with China.

NILE X Ambition and Future Plans

SICO Technology aims to capture 5 percent of the Egypt’s mobile market during the first year of production. In addition, SICO mobile phones are now considered to be the first local brand in the industry as the percentage of 58% local component.

Moreover, The company’s technical centers will exist in Cairo, Giza, Alexandria, Assiut, Sharkia and Luxor governorates.

Egypt’s Nile X smartphone, produced by SICO, will be available on the market on December 15, 2017.

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Digital marketing, Events and Awards, Featured Stories

‘Sadeem’ Digital Competition Opens Door for Next-Gen Arab Social Media Influencers

Aspiring Social Media influencers can now be a part of the biggest digital influencer competition and series in the region….

Aspiring Social Media influencers can now be a part of the biggest digital influencer competition and series in the region. With applications opening on December 1st, ‘Sadeem’ will take candidates on an exciting journey of discovery, creativity, and digital growth that inspires them to achieve their dreams and positively influence the world.

Through a competitive yet entertaining experience that is the first of its kind, Sadeem is incubating future content creators in the Arab world and giving them the chance to connect with digital experts who will help them become the next generation of Arab influencers – ones that entertain, while presenting their virtual communities with inspiring and meaningful content.

Meanwhile, Sadeem’s audience will get to watch their favorite contestants go from zero to hero, through an exciting online reality series (broadcasted on Facebook, Youtube, Twitter and Instagram) that will culminate in the crowning of the Arab world’s digital super star.

All-star panel of judges

To make that dream come true, the region’s biggest established influencers have come together to host, mentor and judge Sadeem’s participants as they compete in a series of challenges where they will learn to improve their digital content creation skills, unleash their creative expression, and develop affinity to digital growth and branded content strategies.

During its special launch in Beirut in the presence of a number of distinguished local and regional media representatives and social influencers, Sadeem revealed the competition’s panel of judges that includes Kuwait’s Youtube sensation Shuaib Rashed, Egypt’s rising motivational speaker Kareem Esmail, Algeria’s popular online satirist Youcef Zarouta, and Kuwait’s influential fashion blogger Ascia Al Faraj. The two superstar influencers hosting the show’s are Jordanian actress and Youtube celebrity Tima Shomali, and Lebanon’s king of velfies Issam Merheb.

Arab Social Media Influencers; Five phases to achieve

Sadeem will run through five phases.

During the 1st phase, thousands of applicants from every corner in the Arab world will submit their own engaging self-introductory video via http://sadeem.com .

The 2nd phase will have judges filtering submissions down to a hundred auditions. Following a second video submission, Sadeem’s judges will choose the top 20 applicants based on their charisma and digital potential.

The 20 will then fly into phase 3, the Final Qualifiers, where they will go through a thorough range of team-building activities, leading up to the selection of the 9 finalists who will be a part of the 4th and main phase of the competition.

The 4th phase, titled “The Hub”, will be the most intense phase thus far. 9 finalists will fly to Doha where the contestants will attend a series of professional workshops conducted by Facebook, Twitter, Instagram and Youtube!

In the 5th and final stage of the series, 3 top finalists will fly home to film their “epic challenge video”. The finale will be held on May 12th 2018 to announce Sadeem’s winner.

Exciting prizes

Sadeem’s finalists will take home two million riyals worth of prizes, with the first winner walking away with the Grand Prize of 1 Million Riyals in cash and a trip to San Francisco to visit the headquarters of the major digital companies in the world. The top 9 influencers will win a contract with Sadeem and will have the opportunity to take their new found knowledge and fame to the next level.

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