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The future doesn’t have to be dark; Elios launches futuristic marketing approach

The future seems bleak to many. There are numerous distressing and worrying news everywhere, ranging all sorts of happenings all over the world. It is enough to make us believe in the dark dystopian futures of Sci-Fi and Fantasy of Hollywood.

Sometimes, we need new material that allows us to laugh at those possible futures.

Since 1975, Elios has been lighting up our homes with its lightbulbs along with wiring devices, lighting components, and electric accessories.

The Elios campaign lightens up the mood with their quirky ads, showing us that the future might not be as depressing as it seems to be.


Elios gets innovative with their new campaign, going above and beyond to deliver its novel concept and message. It lets us laugh at the crazy possibilities of the dark future, reminding us that it doesn’t have to be dark if we let it.

The Avant Garde route they have decided to take is refreshing and fun, wildly differentiating it from competitors and other industries’ advertising.

The ads are funny and steps out of the usual industry comfort zone, bringing the brand to the spotlight with its exciting concept and assorted LED lightbulbs.

The lighting industry doesn’t often have great advertising, nor are their brands often on top of mind for most people. The Elios campaign aims to change that, along with its new quirky and fun tone.

Elios’s LED lightbulbs may last 15 years, but the ads will certainly last as one of the more innovative lighting adverts for a long time.

What do you think of the ads? Let us know in the comments.

Think Marketing

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