Advertising is a form of communication intended to persuade an audience to purchase products, ideals or services. While advertising can be seen as necessary for economic growth, it is not without social costs. Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
Recommended: Advertising Models: The Idea Just Doesn’t Exists !
One trend in advertising, around no doubt for years, that has become particularly shameless of late is to say exactly the opposite of what a company or product actually does. The implication is, of course, that nowadays people will accept anything you tell them.
“It is becoming harder to escape from advertising and the media.” – Georg Franck
Calling it the biggest trick in mankind history, On El 3elm Wel Emaw online program Hesham Mansour just published an epic criticism for the adverting trends in Egypt and discussed in a sarcastic way how the Ad spend could be more beneficial for the society if the same budget directed to build the society !
Watch how Hesham analyses the notable tv commercial types: