We live in a time where video content goes viral more than anything else, and day by day we find a new tool or application that makes creating videos a lot easier. The virality of video content had us wondering if it is taking over written content.
Many social media platforms are now depending on video content more than a written one; in fact, many content creators started to get creative in video content, for example, ASMR videos are now more popular than any other type of video content.
In this context, what do you think will happen to written content? And can brands, content creators, platforms depend mainly on videos, or do they need both written and video content?
Why Content Creators Use Video Content?
Video content is one of the easiest ways to grab people’s attention as long as you have the right visuals.
In fact, the average person spends almost 100 minutes of their day watching videos and this number increases yearly! “What’s New In Publishing” has stated that the global streaming market grew 55% in 2020 and the amount reached 161.37 billion dollars from 104.11 billion dollars.
In this sense, 92% of the marketers believe that video content is an important part of their marketing strategy because it is very effective; some consumers actually would rather watch videos about the product or services they want.
Why Is Video Content Effective?
Video content drives better engagement and hence a better reach.
It is easier for some people to watch a one-minute video than to read an article or a post about a certain topic, it is also easier to absorb the information in the video; this is why it drives better engagement. Video content is appealing if used with the right visuals and it is most likely to be shared on social media platforms; visuals are the main reason why people will watch a video until the end.
With the right visuals and text or script, it can deliver the message without any misunderstanding. Videos are the best way to explain any topic without getting bored. This is why some platforms depend on videos to raise awareness around a certain vital topic.
Why Written Content Can Be A Better Option
Even though video content is one of the best ways to reach more audience, written content has its own benefits that can make you choose it over video content.
Written content is searchable; with the right SEO your content can be seen by many people and you will reach high engagement and reach. It is also known that written content is also easy to produce and its ideas can be easily implemented, all you need is a talented content writer.
Providing information through written content is sometimes easier than creating a video! A person can skip reading paragraphs to reach a certain point, unlike videos, sometimes the viewer has to fully watch them to reach the point they want to. You can also easily edit written content to re-use it, as it is timeless. Meaning, an article or social media post can always be reused anytime, but videos depend on certain visuals that later can be old.
All of these benefits can make written content a better option than video content.
Is Video content demolishing Written Content?
Many people think that people are not interested in reading anymore and that video content will take over in the future.
In fact, written and video content serve each other and many people actually prefer reading to watching a video since it is easier to re-read instead of repeating certain minutes. Also, video content sometimes can’t allow a long script; in order to make the viewer keep watching, the video has to be short, interesting, and straight to the point, which sometimes won’t allow you to put all the details you want, unlike written content.
So, technically, written content can be more informative and has many details on certain content.
When To Use Both
Both of the types can be used to drive high engagement and reach, but only if they were used properly.
Using video content depends on many factors, including the type of information and the segmentation of the audience. For example, most of the video content viewers are from a young age, so if you’re targeting elders, you might want to go for written content as most of them prefer reading.
It also depends on the type of products and content; for example, if you’re running a platform that is specialized in covering news, video content might be the best option.
In the end, what do you think the future is holding for written content?