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Tarek Lasheen

Coming originally from Egypt with multinational background, Tarek, the mass communication graduate, kicked off his career as a journalist in leading newspapers in both Egypt and the Gulf. With a couple of career shifts that lead to better understanding of how several sectors operate Tarek shifted to the UAE where he ran PR departments for more than 6 years. He acquired immense understanding of the Middle East PR modus operandi through running strategies and different PR campaigns in the MENAT & Pakistan regions for a multitude of clients in several lines of businesses.

Specialties:Corporate image building, Corporate social responsibility, Crisis communication, FMCG product launches and 360 integrated campaign building

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