Value Proposition
- Brand Management
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
Read More » - Personal Branding
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
Read More » - CAMPAIGNS
Rejected marriage proposal or, Cadbury viral campaign?
It took few hrs for wedding proposal fail to be on fire on Social Media includes Facebook and YouTube, because the…
Read More » - Brand Management
Cappy Brand Name Benefit From Muslim Brotherhood's Spiritual Leader Arrest
Its not the first time when Mohamed Badie (The Supreme Guide of the Muslim Brotherhood)- help a brand name viral…
Read More » - Brand Management
How to play online game with your competitor ? [Oreo Vs. KitKat]
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
Read More » - Branding
Why SWOT analysis become SWOC analysis?
A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy wether in…
Read More » - Digital marketing
PayPal Officially in Egypt
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith 100 Million Arab users online, PayPal is expanding in the region and become available in Egypt…
Read More » - Brand Management
10 Simple Rules For a Leader Brand
[dropcap style=”2″ color=”#f50a0a” text=”B”]randing is an ongoing process that cannot be produced in an afternoon of decisions regarding your logo,…
Read More » - Brand Management
2013's Biggest April Fools' Day Marketing Announcements
What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one…
Read More » - CAMPAIGNS
12 Ads Inspired by The Egyptian Civilization !
Egypt is one of the oldest countries in the world and The Pharaohs empires along the Nile River have played a vital…
Read More » - Brand Management
Media in Egypt 2012 Report
Egyptians prefer to follow political news through satellite channels – El Hayah 1 is the most watched, El-Masry El-Youm is…
Read More » - Interviews
Ram Mohan – Managing Director, Nielsen Egypt [Interview]
Hi Ram , we have the pleasure to interview you today and discuss your professional point of view in marketing…
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