Understanding the Key Differences Between Target Audiences, Buyer Personas, and Personified Audiences
Understanding the distinctions between a personified target audience, target audience, and buyer…
Rethinking Real Estate: The Power of Humor in Hyde Park’s Seashore Campaign
New and trendy marketing tactics are important for a campaign’s success. It…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Emirates NBD Egypt’s Hilarious Campaign: Turning Mistakes into Millions
Funny and surprising campaigns when executed right have a huge appeal to…
7 Digital Magazines Every Marketer Needs to Master the Science of Marketing
Marketing is an essential science in our lives. When we were kids…
Connecting The Dots Between Inspiration And Development: A Look At The Ride-Hailing Apps in Egypt
In this fast-paced world, progress is driven by the constant search for…
Tajed: A New Integrated Commercial District by Madinet Masr
It is always important to take strong and pivotal steps in your…
The Power of Three: How Madinet Masr Tailors Social Media for Growth
A company that is always on track with its audience and supporting…
Marketing with Heart: The Full Story of Mountain View’s Extra Mile for Happiness Campaign
Everyone tries his or her best to find or reach what they…
Case Study: How EGBANK’s Oufa Became the Voice of Egyptian Youth and Transformed Financial Marketing
In the competitive landscape of financial services, EGBANK has set a new…
Brick by Brick, Story by Story: A Look at Egypt’s Real Estate Ramadan 2024 Campaigns
In every sector in the world, there is always competition. Competition shows…
5 Key Elements of a Successful Creative Brief
Every marketing agency needs a well-written and detailed brief from the client.…