People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks
Last week, the Ministry of Tourism of Egypt and international travel brand…
Digital Advertising: Past, Present & Future
 I often get asked how much has changed in the last 10…
Burger King KSA Pushes Localization With New Arabic Alphabet Letter
Burger King Saudi Arabia has something to say about how you pronounce…
Let’s Get Creative: Juhayna Vs Domty packaging design revamp
Competition for a place in a shopper’s cart grows fiercer and harder…
Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons
After weeks of teasing this year’s finalists, Google has finally released the…
Be The Next 007 You Want To Be With The Traveler Suit by Concrete
Talk about another Iconic campaign by fashion brand, Concrete, as they tackle…
Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways
Late last year, we announced that the world’s most creative festival, Cannes…
Shoelace: Google’s Newest Attempt At Social Networking Apps
After the not-so tragic loss of Google + earlier this year, Google…
Halan Unveils New Tuktuk Adverts; Egypt’s OOH Landscape Grows
Out of home advertising is attention-grabbing and not as invasive as other…
Why Email Marketing Is Still The Best Way To Generate Leads
Everything about a company depends on its marketing efforts. Without a reliable…
AFCON 2019 Campaigns: The good, the lame and the black horse
And with Egypt’s first goal and win in the net, AFCON has…
Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019
Everybody’s favorite Pharaoh player is back at it on the advertising stage…