Tag: marketing crisis management

Amazon Prime Day: Crisis calmed with cute dogs after website crash

Yesterday was the start of online retail giant Amazon’s annual Prime Day,…

Abla Fahita under attack

In Social Media there's no perfect formula for digital engagement and the open…

When a corporate PR director creates a Twitter crisis!

After her offensive tweet about AIDS and race went viral while she…

Oreo Vs. KitKat: How to play the digital marketing game with your competitor?

Every Marketer dream while allocating budgets to Social Media  or Digital Marketing…

Why SWOT analysis become SWOC analysis?

A plan of action or policy designed to achieve a major or overall…

10 Simple Rules For a Leader Brand

randing is an ongoing process that cannot be produced in an afternoon…

Don't Discount

mphasize the virtues of your product or service, rather than the price.…

5 Thought-Leadership Brand Strategy For Your Business

As B2B brands and corporations continue to struggle to create differentiation and preference in…

Top 10 marketing lessons from the Olympic Games

We love sport in our household; watching it, playing it, taking about…