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CAMPAIGNS
Google reinforces brand positioning in Egypt with new Ask Google campaign
Google it. The search engine has become what all brands hope to be, a named action or term for a…
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News & Trends
Google launches native ad-blocker to improve Ad standards
After almost a year of preparation, Google has finally released their new native Ad-blocker for Chrome, hopefully pushing advertisers to…
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Entrepreneurship
Google helps MENA startups with expanded Launchpad Accelerator
As one of the world’s largest and most influential internet companies, Google has continued to expand its empire, like with…
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News & Trends
Google’s instant search killed, but did we ever use it?
Yesterday morning, Google closed shop for one of its oldest search engine helpers, and only a few noticed its disappearance.…
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Featured Stories
Google’s 2.42Bn fine and could it affect search marketing?
For the past two weeks, many companies have discussed Google’s record fine by the EU’s European Commission. Whether the companies…
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Digital marketing
Google launches “The Lantern Award” for best Ramadan 2016 Ads
Ramadan is around the corner: a month of spirituality, down-time, and… a sweeps period for the ad world that is…
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News & Trends
Gmail Hits More Than 1 Billion Monthly Active Users
It’s not just WhatsApp that made it to reach more than one billion active users. Google also announced that its email…
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Engagement Strategy
Five Tips For Marketers By Facebook’s Former Client Partner
Scott Hicks, Former Client Partner at Facebook and one of the region’s biggest experts in Facebook marketing is delivering a…
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News & Trends
Bringing Egypt’s wonders to the world with Street View
Google announced today the launch of 360-degree street view imagery of the Pyramids and five other historical landmarks in Egypt…
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Digital marketing
Google+ Drops Real Name Requirement And Apologizes
Since Google+ launched, many have complained about the service’s requirement that users use their real names. Complaints grew ever louder…
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News & Trends
A Year in Egypt’s Search: Google's Top Searches of 2013
Google announced its annual Year End Zeitgeist, a look at 2013 through the collective eyes of the world on the…
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Digital marketing
Google Partners With Facebook, Now DoubleClick Clients Can Buy Retargeted Ads On FBX
Google today announced a partnership with Facebook based on the way both companies generate the larger majority of their respective revenue: ads.…
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