Zooba launches a crazy “reverse psychology marketing” campaign
How do brands grab the attention when consumers lack enthusiasm? The answer is simple:…
Game Changer: Nestlé partners with Souq.com to launch food & beverage category
Food & Beverage giant NestlĂ© Egypt and the Middle East’s leading online…
OLX Egypt offers families economical advice for the upcoming Eid and Summer season
OLX Egypt, the leading classified ads platform in the country, wishes Muslims…
Who is behind Vodafone Ramadan 2016 “The Big Family”
Vodafone Ramadan 2016 commercial features many Egyptian famous actors and singers. Among…
Ramadan 2016: The Seven YouTube channels to watch out
Between the mega productions gracing the Middle East and North Africa’s television…
Coca-Cola launches a Ramadanized version for “Taste the Moment” campaign
Marking a significant shift in its marketing approach, Coca-Cola changed its marketing…
Google launches “The Lantern Award” for best Ramadan 2016 Ads
Ramadan is around the corner: a month of spirituality, down-time, and... a…
5 Marketing Tips By Tim McLoughlin From Saatchi And Saatchi
Tim McLoughlin, Head of Social Media at Saatchi and Saatchi in the…
Magdi Yacoub Advert: managed to put a smile on our faces and lights up our hearts
Magdi Yacoub is one of the world's most respected cardiac surgeons. Born…
What does Coca-Cola and Pepsi have in common for Ramadan 2016?
While every Ramadan we used to create a review titled Coke Vs.…
The most controversial ads in Ramadan 2016 have been banned
As TV viewership hits its peal in the Egypt and Middle East region…
Etisalat Features Mohamed El-Neny as Egypt’s Next Generation Role Model!
Every marketer knows that branding is incredibly important specially during Ramadan– The…