Egyptian Consumer Behavior Report
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News & Trends
A Year in Egypt’s Search: Google's Top Searches of 2013
Google announced its annual Year End Zeitgeist, a look at 2013 through the collective eyes of the world on the…
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Digital marketing
Top 10 Countries: Highest Digital Ads Spenders
[dropcap style=”2″ color=”#f50a0a” text=”A”] recent chart created by Online-statistics portal Statista below, which shows the estimated digital-advertising costs per Internet user in the 10…
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Branding
3 Pieces of Advice for Egyptian Marketers
I am not very sure when I decided to write this, But! when I started my professional career back in 2003…
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Marketing
Egyptian Consumer Confidence Index Q2 2013 [Report]
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian consumer confidence indexed at 77 in Q2 2013, a three-point increase from Q1 2013 and a…
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Branding
7 Strategic Lessons Inspired by The Egyptian Army
Every time I am asked to recommend business or, marketing book, I always say, read “The Art of War.” As…
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Brand Management
![Top Most Socially Devoted Brands on Facebook [Q1 2013]](https://jvtea44x1mh3gctjp1q2nymo-wpengine.netdna-ssl.com/wp-content/uploads/2013/05/Top-Most-Socially-Devoted-Brands-on-Facebook-Q1-2013-390x220.jpg)
Top 10 Most Socially Devoted Brands on Facebook [Q1 2013]
[dropcap style=”2″ color=”#f50a0a” text=”O”]ur Strategic Partner Socialbakers released its “Socially Devoted Brand Survey” looking at companies’ responsiveness to consumers on facebook.…
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Digital marketing
Online Audience Measurement MENA
Research Market leader Ipsos has released its 2012 ‘Online Audience Measurement’ study which is conducted to track Internet consumption habits…
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Digital marketing
![facebook-April 2013 Social Media Report [Facebook Pages in Egypt]](https://jvtea44x1mh3gctjp1q2nymo-wpengine.netdna-ssl.com/wp-content/uploads/2013/05/facebook-April-2013-Social-Media-Report-Facebook-Pages-in-Egypt-390x220.jpeg)
April 2013 Social Media Report [Facebook Pages in Egypt]
[dropcap style=”2″ color=”#f50a0a” text=”C”]urious about what has happened on Social Media in April? Our strategic partner ; Socialbackers shared with us the new Local…
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Digital marketing
Do Egyptians Favorite Arabic ?
Although Arabic Language is one of few languages with more than 200 Million native speakers, There is indeed a disparity…
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News & Trends
3 Intangible Tactics for Successful Retailers
When it comes to retail, everyone agrees on one fact, one purpose for a skillful retailer “the experience”. True retail…
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Interviews
Ram Mohan – Managing Director, Nielsen Egypt [Interview]
Hi Ram , we have the pleasure to interview you today and discuss your professional point of view in marketing…
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Marketing
Egyptians Trust in Advertising [2012 Report]
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and…
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