Egyptian Consumer Behavior Report
- News & Trends
A Year in Egypt’s Search: Google's Top Searches of 2013
Google announced its annual Year End Zeitgeist, a look at 2013 through the collective eyes of the world on the…
Read More » - Digital marketing
Top 10 Countries: Highest Digital Ads Spenders
recent chart created by Online-statistics portal Statista below, which shows the estimated digital-advertising costs per Internet user in the 10 countries with the…
Read More » - Branding
3 Pieces of Advice for Egyptian Marketers
I am not very sure when I decided to write this, But! when I started my professional career back in 2003…
Read More » - Marketing
Egyptian Consumer Confidence Index Q2 2013 [Report]
gyptian consumer confidence indexed at 77 in Q2 2013, a three-point increase from Q1 2013 and a decrease of 26…
Read More » - Branding
7 Strategic Lessons Inspired by The Egyptian Army
Every time I am asked to recommend business or, marketing book, I always say, read “The Art of War.” As…
Read More » - Brand Management
![Top Most Socially Devoted Brands on Facebook [Q1 2013]](/wp-content/uploads/2013/05/Top-Most-Socially-Devoted-Brands-on-Facebook-Q1-2013-390x220.jpg)
Top 10 Most Socially Devoted Brands on Facebook [Q1 2013]
ur Strategic Partner Socialbakers released its “Socially Devoted Brand Survey” looking at companies’ responsiveness to consumers on facebook. In Q1 2013…
Read More » - Digital marketing
Online Audience Measurement MENA
Research Market leader Ipsos has released its 2012 ‘Online Audience Measurement’ study which is conducted to track Internet consumption habits…
Read More » - Digital marketing
Do Egyptians Favorite Arabic ?
Although Arabic Language is one of few languages with more than 200 Million native speakers, There is indeed a disparity…
Read More » - News & Trends
3 Intangible Tactics for Successful Retailers
When it comes to retail, everyone agrees on one fact, one purpose for a skillful retailer “the experience”. True retail…
Read More » - Interviews
Ram Mohan – Managing Director, Nielsen Egypt [Interview]
Hi Ram , we have the pleasure to interview you today and discuss your professional point of view in marketing…
Read More » - Marketing
Egyptians Trust in Advertising [2012 Report]
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and…
Read More »