Egypt Tourist Authority Arabic Campaign

The Egypt Tourism Authority (ETA) today unveiled a new campaign titled "This is Egypt" (#thisisegypt), to launch a major regional campaign to drive growth in the tourism sector. In a change from previous ETA campaigns, #thisisegypt will be digitally-led, focusing on peer-to-peer advocacy and under-pinned by digital media spend, whilst traditional advertising methods will form a secondary promotional level. The Egypt Tourism Authority (ETA) today unveiled a new campaign titled "This is Egypt" (#thisisegypt), to launch a major regional campaign to drive growth in the tourism sector. In a change from previous ETA campaigns, #thisisegypt will be digitally-led, focusing on peer-to-peer advocacy and under-pinned by digital media spend, whilst traditional advertising methods will form a secondary promotional level.
Brand Management / CAMPAIGNS / Egypt / Social Media

Egypt Tourist Authority (ETA) Launches Dedicated Arabic Campaign

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