Tag: Egypt Tourist Authority Arabic Campaign

The Egypt Tourism Authority (ETA) today unveiled a new campaign titled "This is Egypt" (#thisisegypt), to launch a major regional campaign to drive growth in the tourism sector. In a change from previous ETA campaigns, #thisisegypt will be digitally-led, focusing on peer-to-peer advocacy and under-pinned by digital media spend, whilst traditional advertising methods will form a secondary promotional level.
Brand Management

Egypt Tourist Authority (ETA) Launches Dedicated Arabic Campaign

The Egypt Tourism Authority (ETA) today unveiled a new campaign titled "This…