Ecommerce Summit Returns for 2019 With New Content, Masterclasses & Town Hall
Robusta returns with its 2nd installment of the extremely popular Ecommerce Summit…
Kijamii and Good People Merge into GP&K: “MENA’s largest independent network”
In a year full of major regional acquisitions and mergers comes another…
Vodafone To Be Porsche’s Formula E Team Official Communications Partner
What does telecom giant Vodafone Group and famed speedster manufacturer Porsche have…
Brand vs Influencer: The POVs of Influencer Marketing
Influencer marketing has taken the marketing industry by storm over the past…
The Data And Trends You Need To Know For Back To School 2019
Many of us have returned back from a long-awaited vacation, freshly tanned…
People To People: Egypt’s Tourism Campaign Beyond The Pharaohs’ Landmarks
Last week, the Ministry of Tourism of Egypt and international travel brand…
Digital Advertising: Past, Present & Future
 I often get asked how much has changed in the last 10…
Let’s Get Creative: Juhayna Vs Domty packaging design revamp
Competition for a place in a shopper’s cart grows fiercer and harder…
Maybelline Wins 2019 Google Lantern Awards + Finalists and Lessons
After weeks of teasing this year’s finalists, Google has finally released the…
Be The Next 007 You Want To Be With The Traveler Suit by Concrete
Talk about another Iconic campaign by fashion brand, Concrete, as they tackle…
Cannes Lions in Egypt: The Best “Relevant” Creative Work and Takeaways
Late last year, we announced that the world’s most creative festival, Cannes…
Shoelace: Google’s Newest Attempt At Social Networking Apps
After the not-so tragic loss of Google + earlier this year, Google…