Big Chips & Yasmine Abdel Aziz’s Campaign Takes a Bite Out of the Competition
Since the rise of the boycott, many local brands have made their…
Celebrating Egypt’s Best Ramadan Campaigns: The People’s Choice Ramadan Awards by Creative Industry Summit
Ramadan season is known to be the month of creativity on Egyptian…
The Impact of the October 7th Attacks on Israel’s Nation Branding
National branding is a complex, multifaceted concept that weaves together a country's…
Top 7 Must-Watch Shark Tank Egypt Season 2 Episodes of 2023
The human creative mind never stops initiating new and innovative ideas. Many…