100 Essential Marketing Abbreviations Every Marketer Should Know
In the ever-evolving world of marketing, keeping up with industry jargon is…
The Ultimate Guide to Mastering Cross-Channel Integration for E-Commerce & More
Imagine a world where every time you interact with a brand—whether through…
Understanding the Key Differences Between Target Audiences, Buyer Personas, and Personified Audiences
Understanding the distinctions between a personified target audience, target audience, and buyer…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
Rethinking Real Estate: The Power of Humor in Hyde Park’s Seashore Campaign
New and trendy marketing tactics are important for a campaign’s success. It…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Emirates NBD Egypt’s Hilarious Campaign: Turning Mistakes into Millions
Funny and surprising campaigns when executed right have a huge appeal to…
Crowd Analyzer Acquired by Saudi Tech Investors: Primed for Accelerated Growth and Innovation
Crowd Analyzer, the premier Arabic-focused social media monitoring platform with industry-leading AI…
7 Digital Magazines Every Marketer Needs to Master the Science of Marketing
Marketing is an essential science in our lives. When we were kids…
NBE Celebrating 126 Years Legacy of Growth and Adaptation in a Changing World
Have you ever heard of a bank that has been updating for…
100 Essential Email Abbreviations to Enhance Your Business Communication
In the dynamic world of marketing, clear and efficient communication is essential.…
Pre-Ramadan Marketing: Capturing Consumers’ Hearts in MENA with Egyptian Insights
As the holy month of Ramadan approaches, the Middle East and North…