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Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
Read More » - Communications
What Advertising is NOT !
gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car, turn on 104.2…
Read More » - Social Media
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
Read More » - Engagement Strategy
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
Read More » - Digital marketing
Egypt has quarter of Arab world's Facebook users
ith over 13 million Facebook users, Egypt has the largest number of Facebook users in the Arab World, but with…
Read More » - Brand Management
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…
Read More » - News & Trends
Chinese Social Media Going Crazy for Egyptian Temple Graffiti
uring my recent visit to China and while I was checking the morning newspapers, an article about Egypt came across.…
Read More » - Branding
A,B,C Marketing: 5A framework for content marketing strategy that works
If you’re not into content marketing, you’re not into marketing! Content marketing is being used by some of the greatest…
Read More » - Public Relations
Content Marketing is the New PR
A few years ago, Aberdeen Research (a provider of fact-based business intelligence research founded in 1988) released a research paper…
Read More » - Case Study
El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of Egyptian brands have faced a Social Media Crisis in Egypt, After Mobinil, Vodafone, Chipsy, …
Read More » - Case Study
Wake Up, This is NOT MARKETING!
Over the last month, I have noticed every time I hang out in Mohandeseein or, Zamalik a group of youth…
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