crisis management

Public Relations
Think Marketing July 17, 2018
Amazon Prime Day: Crisis calmed with cute dogs after website crash
Yesterday was the start of online retail giant Amazon’s annual Prime Day, a shopping event that has become the online…
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Events and Awards
Think Marketing October 26, 2017
Dodging the crisis bullet: “Let’s Talk” conference is coming to Cairo next November
These days, Digital PR is a solid feature and practice that any PR agency should have, and Fekra Communications is…
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Brand Management
Think Marketing February 12, 2017
Uber Egypt, The Customer Always Comes First? Wrong!
The classic reputation management quote states that: It takes 20 years to build a brand’s reputation and only 5 minutes…
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Brand Management
Think Marketing December 29, 2013
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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Personal Branding
Think Marketing December 21, 2013
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Strategies
Sarah Fouad October 28, 2013
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Communications
Reem Shetiwiy October 27, 2013
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Social Media
Hesham Shata October 10, 2013
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Engagement Strategy
Hesham Shata October 9, 2013
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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Brand Management
Hesham Shata May 31, 2013
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…
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Branding
Hayk Hakobyan April 24, 2013
In 2013, Gamify to Win, Not to Fail
[dropcap style=”2″ color=”#f50a0a” text=”I”]n 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will…
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Brand Management
Hesham Shata April 22, 2013
How to play online game with your competitor ? [Oreo Vs. KitKat]
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
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