crisis management
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Public Relations
Amazon Prime Day: Crisis calmed with cute dogs after website crash
Yesterday was the start of online retail giant Amazon’s annual Prime Day, a shopping event that has become the online…
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Events and Awards
Dodging the crisis bullet: “Let’s Talk” conference is coming to Cairo next November
These days, Digital PR is a solid feature and practice that any PR agency should have, and Fekra Communications is…
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Brand Management
Uber Egypt, The Customer Always Comes First? Wrong!
The classic reputation management quote states that: It takes 20 years to build a brand’s reputation and only 5 minutes…
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Brand Management
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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Personal Branding
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Communications
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Social Media
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Engagement Strategy
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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Brand Management
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…
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Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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Brand Management
How to play online game with your competitor ? [Oreo Vs. KitKat]
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
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