Consumer Insights
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Opinions
Consumer Insights: Mega trends that will rule the next 5 years
Think Marketing sat down with Dahlia Zayed – A long time Brand strategy & Consumer Insights practitioner. She gave us…
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Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Communications
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Social Media
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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News & Trends
Ramadan MENA Consumer Insights
Consumers’ activities saw a major shift during Ramadan due to flexible and shorter working hours. The average time spent watching…
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