The Power of Personalized Marketing: Enhancing Customer Experience and Driving Sales
Have you ever watched something on a platform, and when you finished,…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad
Many brands run campaigns everywhere. There are many campaigns everywhere, however; the…
Case Study: How EGBANK’s Oufa Became the Voice of Egyptian Youth and Transformed Financial Marketing
In the competitive landscape of financial services, EGBANK has set a new…
Pre-Ramadan Marketing: Capturing Consumers’ Hearts in MENA with Egyptian Insights
As the holy month of Ramadan approaches, the Middle East and North…
Consumer Insights: Mega trends that will rule the next 5 years
Think Marketing sat down with Dahlia Zayed – A long time Brand…
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the…
What Advertising is NOT !
gyptian Creative Directors, they wake up in the morning to start their daily…
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles launched on 9th of October…
Ramadan 2012 Top MENA’s Consumer Insights on Digital Media
Consumers’ activities saw a major shift during Ramadan due to flexible and…