The Power of Storytelling in Marketing: How to Connect, Engage, and Inspire
We’ve all encountered a story that resonated with us—one that evoked strong…
How Mascots Breathe Life into Your Brand and Create Humanized Connections
Many brands are remembered for their marketing methods. For example, some brands…
Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
Creative marketing campaigns can often blur the lines between engaging storytelling and…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad
Many brands run campaigns everywhere. There are many campaigns everywhere, however; the…
Pre-Ramadan Marketing: Capturing Consumers’ Hearts in MENA with Egyptian Insights
As the holy month of Ramadan approaches, the Middle East and North…