CIB Egypt
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CAMPAIGNS
CIB dabbling: Targeting Gen Z with new youthful campaign
We have always had a tumultuous and complicated relationship with banks, many still prefer to hide money under beds and…
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Brand Management
CIB will acquire Citibank’s Retail Banking and Cards Businesses in Egypt
The Commercial International Bank (CIB)-Egypt signed Monday the final agreement to acquire Citibank Egypt’s retail portfolio. The executive procedures would…
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