The Curious Case of Mohamed Ramadan’s Brand: Master of Trend or Magnet for Backlash?
Let’s face it—being noticed in today’s fast-moving market isn’t easy. With so…
Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
Creative marketing campaigns can often blur the lines between engaging storytelling and…
From Bollywood to Hollywood: Inside E&’s Global Campaign
When it comes to creating unforgettable ad campaigns, telecommunication companies are top…
Brick by Brick, Story by Story: A Look at Egypt’s Real Estate Ramadan 2024 Campaigns
In every sector in the world, there is always competition. Competition shows…
Ramadan 2020: The age of advertising featuring celebrities is dead?
The holy month Ramadan is always the time for creative advertisements and…
How 500 500 Ramadan campaign inspired celebrities to take up the cause?
New National Cancer Institute, 500 500, aims towards easing the pain and…
Amr Youssef and Kinda Alloush: The over use of celebrities in Ramadan Ads
It’s the third day of Ramadan, and advertisers are sending out advert…