Driving Digital Growth in MENAT: A Reflection on the Stanford GSB Case Study, “Aleph: A Collaborative Advantage”
Stanford Graduate School of Business selects companies that redefine industries, scale sustainably,…
Employee Loyalty and Advocacy: Lessons from Maryam Helmy and The Director’s Belly Trend
In the fast-paced world of social media, some news pass by and…
Mountain View X Mohamed Salah: A Campaign Tackling A Global Issue [Case Study]
Mountain View has proven to be a very successful real estate brand…
Instagram’s 1st ever Ramadan Campagin: #MonthOfGood Case Study
Ramadan is ending, brands have stopped promoting and people are excited to…
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the…
What Advertising is NOT !
gyptian Creative Directors, they wake up in the morning to start their daily…
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles launched on 9th of October…
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you…
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I…