Business Innovation
- Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - Brand Management
Instagram Reveals New Logo
[dropcap style=”2″ color=”#f50a0a” text=”D”]esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I”…
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How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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Did you hear the latest thing in business industry? It’s called GAMIFICATION !
Let’s start by clarifying the term “gamification.“ It means introducing gaming dynamics into non-gamin contexts, such as education, health, HR,…
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Getting your marketing priorities straight while embracing the inevitable change
All over the world marketers face numerous critical challenges in their quest to connect with consumers and business buyers. But…
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