Business Innovation Archives

Nadine Abou El Atta May 4, 2013

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…

Think Marketing May 4, 2013

[dropcap style=”2″ color=”#f50a0a” text=”D”]esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I”…

Hayk Hakobyan May 3, 2013

These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…

Hayk Hakobyan April 24, 2013

In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…

Hayk Hakobyan March 20, 2013

Let’s start by clarifying the term “gamification.“ It means introducing gaming dynamics into non-gamin contexts, such as education, health, HR,…

Michael Leander May 25, 2012

All over the world marketers face numerous critical challenges in their quest to connect with consumers and business buyers. But…