Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining…
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it's…
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what…
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70%…
Did you hear the latest thing in business industry? It’s called GAMIFICATION !
Let’s start by clarifying the term “gamification.“ It means introducing gaming dynamics…
Getting your marketing priorities straight while embracing the inevitable change
All over the world marketers face numerous critical challenges in their quest…