5 Factors To Consider Before Using Celebrity Endorsement For Your Brand
Most brands prefer to depend on celebrity endorsement when it comes to…
How To Announce Your Price Increase Without Losing Your Customers
As we are now living in a situation where all prices are…
Bassant Hemida: A Proof of Why Egyptian Brands Should Increase Sports Sponsorships
Sports sponsorship is an effective way of marketing that benefits both the…
2021 April Fools’ Marketing Pranks That Went Wrong
It’s the 1st of April and we all know what that means…
What Is Brand Voice and How To Create Meaningful Voice For Your Brand
Creating a unique slogan or brand phrase is only the first part…
Rebranding your business? Here is what you need to know to rebrand successfully
Rebranding your business is not an easy task and it can’t be…
Pepsi and Chipsy Collaborate with Egyptian Food Bank to Feed Millions of Egyptians
The spread of the Coronavirus had caused a lot of damage to…
Creativity in Advertising: 3 Ramadan 2020 Advertisements Missing Original Ideas
Every Ramadan we always look for different and creative adverts than the…
Madinaty Sparks Controversy Once Again: Will It Affect The Brand’s Reputation?
20 days of Ramadan have passed and we have been witnessing many…
Ramadan 2020 Adverting Trends Analysed
Ramadan just like Christmas for MENA marketers. Every Ramadan season carries new…
Ramadan 2020: The age of advertising featuring celebrities is dead?
The holy month Ramadan is always the time for creative advertisements and…