Emirates NBD Egypt’s Hilarious Campaign: Turning Mistakes into Millions
Funny and surprising campaigns when executed right have a huge appeal to…
Employee Loyalty and Advocacy: Lessons from Maryam Helmy and The Director’s Belly Trend
In the fast-paced world of social media, some news pass by and…
Goals and Glory: How AFCON 2024 Ads Are Reviving Egyptian Pride and Passion
Football has always been the sport that unites Egyptians and can change…
6 Marketing Trends That Are Expected To Dominate 2024
As 2024 is only a few days away, we can’t help but…
8 Palestinian Brands That You Should Know About And Support
It has been almost 2 months of boycotting all of the brands…
Evoking Fear In Advertisements: Is It Ethical?
Have you ever watched an advert and felt the urge to buy…
How The Genocide In Gaza Transformed Content Creation
It’s almost 5 weeks of the Palestinian genocide in Gaza and 5…
25 Made in Egypt Brands To Replace The Ones You’re Boycotting
These current days can be described as the hardest days we have…
First-Mover: What It Is And How Being One Can Dominate The Market
Have you ever wondered why you call a specific type of product…
Unforgetable Egyptian Brands And Why People Can’t Let Them Go
Throughout the years, we have seen many brands launch, some of them…
How To Create A Copy That Sells
Creating an advert or writing a copy is basically a selling method.…
Critical Mistakes To Avoid When Building A Brand
The dream of every entrepreneur is to watch their own brand grow…