brands
- Marketing
How To Announce Your Price Increase Without Losing Your Customers
As we are now living in a situation where all prices are increasing, some brands struggle with this increase as…
Read More » - Opinions
Bassant Hemida: A Proof of Why Egyptian Brands Should Increase Sports Sponsorships
Sports sponsorship is an effective way of marketing that benefits both the brand and the sports itself. In fact, it…
Read More » - News & Trends
2021 April Fools’ Marketing Pranks That Went Wrong
It’s the 1st of April and we all know what that means for the whole world, it’s April Fools’ Day.…
Read More » - CAMPAIGNS
- Branding
What Is Brand Voice and How To Create Meaningful Voice For Your Brand
Creating a unique slogan or brand phrase is only the first part of the marketing process. Every brand owner, wants…
Read More » - Brand Management
Rebranding your business? Here is what you need to know to rebrand successfully
Rebranding your business is not an easy task and it can’t be done in one night; rebranding means that you…
Read More » - Ramadan 2020
Pepsi and Chipsy Collaborate with Egyptian Food Bank to Feed Millions of Egyptians
The spread of the Coronavirus had caused a lot of damage to the world and ended many careers. Since the…
Read More » - Ramadan 2020
Creativity in Advertising: 3 Ramadan 2020 Advertisements Missing Original Ideas
Every Ramadan we always look for different and creative adverts than the ones aired last Ramadan. Over the last couple…
Read More » - News & Trends
Madinaty Sparks Controversy Once Again: Will It Affect The Brand’s Reputation?
20 days of Ramadan have passed and we have been witnessing many adverts, campaigns, and a lot of controversy over…
Read More » - Ramadan 2020
Ramadan 2020 Adverting Trends Analysed
Ramadan just like Christmas for MENA marketers. Every Ramadan season carries new campaigns and advertisements, and this is a special…
Read More » - Ramadan 2020
Ramadan 2020: The age of advertising featuring celebrities is dead?
The holy month Ramadan is always the time for creative advertisements and campaigns and it is the chance for every…
Read More » - Opinions
Don’t Forget: It is not time for marketing, now is the time for solidarity
It is always these times that show the true color of people. Ever since the outbreak of COVID-19 happened, some…
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