Brand Strategy Archives | Think Marketing

Think Marketing September 27, 2013

Top 10 Countries: Highest Digital Ads Spenders

[dropcap style=”2″ color=”#f50a0a” text=”A”] recent chart created by Online-statistics portal Statista below, which shows the estimated digital-advertising costs per Internet user in the 10…

Hesham Shata September 25, 2013

3 Pieces of Advice for Egyptian Marketers

I am not very sure when I decided to write this, But! when I started my professional career back in 2003…

Hisham Darwish September 22, 2013

20 Top Marketing Pitfalls to Avoid [Second 10 – Part II]

[dropcap style=”2″ color=”#f50a0a” text=”T”]he butter of any learning strategy or module focuses on a core statement that is “LEARN TO…

Think Marketing August 22, 2013

Yahoo! Rebranding: 30 New Logos in 30 Days

[dropcap style=”2″ color=”#f50a0a” text=”I”]n advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo…

Hisham Darwish June 23, 2013

Branding Framework to Build a Sustainable Brand

[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…

Hesham Shata May 11, 2013

Do Egyptians Favorite Arabic ?

Although Arabic Language is one of few languages with more than 200 Million native speakers, There is indeed a disparity…

Hayk Hakobyan April 24, 2013

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…

Think Marketing September 4, 2012

5 Thought-Leadership Brand Strategy For Your Business

As B2B brands and corporations continue to struggle to create differentiation and preference in a world of overcrowded under-performing brands, thought-leadership branding strategies have…