Brand Strategy
- Digital marketing
Top 10 Countries: Highest Digital Ads Spenders
[dropcap style=”2″ color=”#f50a0a” text=”A”] recent chart created by Online-statistics portal Statista below, which shows the estimated digital-advertising costs per Internet user in the 10…
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3 Pieces of Advice for Egyptian Marketers
I am not very sure when I decided to write this, But! when I started my professional career back in 2003…
Read More » - Knowledge Base
20 Top Marketing Pitfalls to Avoid [Second 10 – Part II]
[dropcap style=”2″ color=”#f50a0a” text=”T”]he butter of any learning strategy or module focuses on a core statement that is “LEARN TO…
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Yahoo! Rebranding: 30 New Logos in 30 Days
[dropcap style=”2″ color=”#f50a0a” text=”I”]n advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo…
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Branding Framework to Build a Sustainable Brand
[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…
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Do Egyptians Favorite Arabic ?
Although Arabic Language is one of few languages with more than 200 Million native speakers, There is indeed a disparity…
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In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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5 Thought-Leadership Brand Strategy For Your Business
As B2B brands and corporations continue to struggle to create differentiation and preference in a world of overcrowded under-performing brands, thought-leadership branding strategies have…
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Getting your marketing priorities straight while embracing the inevitable change
All over the world marketers face numerous critical challenges in their quest to connect with consumers and business buyers. But…
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