Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
Creative marketing campaigns can often blur the lines between engaging storytelling and…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad
Many brands run campaigns everywhere. There are many campaigns everywhere, however; the…
Brick by Brick, Story by Story: A Look at Egypt’s Real Estate Ramadan 2024 Campaigns
In every sector in the world, there is always competition. Competition shows…
Top 10 Countries: Highest Digital Ads Spenders
 recent chart created by Online-statistics portal Statista below, which shows the estimated digital-advertising costs per…
3 Pieces of Advice for Egyptian Marketers
IÂ am not very sure when I decided to write this, But! when…
20 Top Marketing Pitfalls to Avoid [Second 10 – Part II]
he butter of any learning strategy or module focuses on a core…
Yahoo! Rebranding: 30 New Logos in 30 Days
n advance of its planned September 4 rebrand, Yahoo! will release 30…
Branding Framework to Build a Sustainable Brand
 brand is not a product. A brand is a mentality, a character,…
Do Egyptians Favorite Arabic ?
Although Arabic Language is one of few languages with more than 200…
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70%…
5 Thought-Leadership Brand Strategy For Your Business
As B2B brands and corporations continue to struggle to create differentiation and preference in…