Brand Strategy

Think Marketing September 27, 2013
Top 10 Countries: Highest Digital Ads Spenders
[dropcap style=”2″ color=”#f50a0a” text=”A”] recent chart created by Online-statistics portal Statista below, which shows the estimated digital-advertising costs per Internet user in the 10…
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Hesham Shata September 25, 2013
3 Pieces of Advice for Egyptian Marketers
I am not very sure when I decided to write this, But! when I started my professional career back in 2003…
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Hisham Darwish September 22, 2013
20 Top Marketing Pitfalls to Avoid [Second 10 – Part II]
[dropcap style=”2″ color=”#f50a0a” text=”T”]he butter of any learning strategy or module focuses on a core statement that is “LEARN TO…
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Think Marketing August 22, 2013
Yahoo! Rebranding: 30 New Logos in 30 Days
[dropcap style=”2″ color=”#f50a0a” text=”I”]n advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo…
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Hisham Darwish June 23, 2013
Branding Framework to Build a Sustainable Brand
[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…
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Hesham Shata May 11, 2013
Do Egyptians Favorite Arabic ?
Although Arabic Language is one of few languages with more than 200 Million native speakers, There is indeed a disparity…
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Hayk Hakobyan April 24, 2013
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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Think Marketing September 4, 2012
5 Thought-Leadership Brand Strategy For Your Business
As B2B brands and corporations continue to struggle to create differentiation and preference in a world of overcrowded under-performing brands, thought-leadership branding strategies have…
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Michael Leander May 25, 2012
Getting your marketing priorities straight while embracing the inevitable change
All over the world marketers face numerous critical challenges in their quest to connect with consumers and business buyers. But…
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