Keep Calm and Tweet back
All kind of customers can join the conversation on Twitter by @replying to others…
Abla Fahita under attack
In Social Media there's no perfect formula for digital engagement and the open…
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she…
Rebuilding Egypt’s Public Diplomacy Conference 2013
In less than 3 years, Egypt has undergone more changes than it…
Yahoo! Rebranding: 30 New Logos in 30 Days
n advance of its planned September 4 rebrand, Yahoo! will release 30…
Branding Framework to Build a Sustainable Brand
 brand is not a product. A brand is a mentality, a character,…
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining…
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it's…
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what…
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70%…
Oreo Vs. KitKat: How to play the digital marketing game with your competitor?
Every Marketer dream while allocating budgets to Social Media or Digital Marketing…
Why SWOT analysis become SWOC analysis?
AÂ plan of action or policy designed to achieve a major or overall…