Spying and Spilling Tea: The Curious Case of the “Asfoura”
The Middle East, a place that is vibrant, filled with investors, marketers,…
El-Abd Files Official Complaint to Halt Offensive “B.Laban” Advertisement and Takes Legal Action to Protect Its Trademark
El-Abd for Investment, Manufacturing, and Confectionery Trade announced in an official statement…
The Power of Personalized Marketing: Enhancing Customer Experience and Driving Sales
Have you ever watched something on a platform, and when you finished,…
Madinet Masr & Wegz Crafting Powerful Campaign with Cultural Pride and Impact
Many brands that are successful and famous in the market showcase how…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Unveiling the Power of Marketing Stunts on Brand Impact With Case Studies
From time to time, businesses face the challenge of consumer fatigue, necessitating…
Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad
Many brands run campaigns everywhere. There are many campaigns everywhere, however; the…
The Power of Three: How Madinet Masr Tailors Social Media for Growth
A company that is always on track with its audience and supporting…
Marketing with Heart: The Full Story of Mountain View’s Extra Mile for Happiness Campaign
Everyone tries his or her best to find or reach what they…
Theqa: Madinet Masr’s Innovative Solution to Win Customer Trust
The real estate sector in Egypt is always changing and yet very…
Living Dreams: Inside Inertia’s Authentic Ramadan 2024 Campaign
How your brand speaks and delivers its messages to the audience is…