brand reputation
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Digital marketing
Facebook acquire Oculus VR Gaming Startup For $2 Billion
[dropcap style=”2″ color=”#f50a0a” text=”IN”]Statement by Mark Zuckerberg, Facebook announced its surprise purchase via a blog post. CEO Mark Zuckerberg has also revealed…
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Brand Management
Rebuilding Egypt’s Public Diplomacy Conference 2013
In less than 3 years, Egypt has undergone more changes than it has over the past 30 years, and while…
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Brand Management
Yahoo! Rebranding: 30 New Logos in 30 Days
[dropcap style=”2″ color=”#f50a0a” text=”I”]n advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo…
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News & Trends
Branding Framework to Build a Sustainable Brand
[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…
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Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
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Brand Management
Instagram Reveals New Logo
[dropcap style=”2″ color=”#f50a0a” text=”D”]esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I”…
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Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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