brand reputation
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Brand Management
Protecting brand reputation in the MENA, are you doing it right?
As marketers, we always strive to communicate with consumers in different ways, specifically, in ways that they prefer. In fact,…
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Digital marketing
Facebook acquire Oculus VR Gaming Startup For $2 Billion
[dropcap style=”2″ color=”#f50a0a” text=”IN”]Statement by Mark Zuckerberg, Facebook announced its surprise purchase via a blog post. CEO Mark Zuckerberg has also revealed…
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Engagement Strategy
Keep Calm and Tweet back
All kind of customers can join the conversation on Twitter by @replying to others and by mentioning them in your own Tweets.…
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Brand Management
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
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Personal Branding
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
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Brand Management
Rebuilding Egypt’s Public Diplomacy Conference 2013
In less than 3 years, Egypt has undergone more changes than it has over the past 30 years, and while…
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Brand Management
Yahoo! Rebranding: 30 New Logos in 30 Days
[dropcap style=”2″ color=”#f50a0a” text=”I”]n advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo…
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News & Trends
Branding Framework to Build a Sustainable Brand
[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…
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Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
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Brand Management
Instagram Reveals New Logo
[dropcap style=”2″ color=”#f50a0a” text=”D”]esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I”…
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Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
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