Tag: Brand Positioning

Chinese Social Media Going Crazy for Egyptian Temple Graffiti

uring my recent visit to China and while I was checking the…

A,B,C Marketing: 5A framework for content marketing strategy that works

If you’re not into content marketing, you’re not into marketing! Content marketing…

Content Marketing is the New PR

A few years ago, Aberdeen Research (a provider of fact-based business intelligence…

El Araby Group deal with Social Media Crisis by a PR Statement

A new brand join the club of  Egyptian brands have faced a…

Wake Up, This is NOT MARKETING!

Over the last month, I have noticed every time I hang out…

Emotional Marketing

Emotional Marketing, does this lexicon ring a bell to you? Is your…

Good luck with your video game !

A story about the founders of the social-networking website, Facebook was portrayed in…

Taxonomy of Advertising Agency Names

ritish creative team Rob and Joe have produced an infographic outlining the…

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70%…

Analyzing The Analyzers

While every Digital Marketing solution provider is proud of what they do…

Oreo Vs. KitKat: How to play the digital marketing game with your competitor?

Every Marketer dream while allocating budgets to Social Media  or Digital Marketing…

Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]

A true inspiring Egyptian story. It all started with a young Egyptian international…