Brand Positioning
- Branding
etisalat by e&: A New Rebranding Story That Tells The Successful Transformation of Etisalat
Every brand’s rebranding tells a great success story and in order for this new journey to succeed, a lot of…
Read More » - Creative
#HelloJetman: Amazing Flight Formation in Dubai Sky!
Armed with unguarded ambition and the vision to push boundaries beyond the unthinkable, Jetman Dubai and Emirates A380 take to…
Read More » - Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
Read More » - CAMPAIGNS
Who is behind Hair Code campaign for 1 Million EGP
You may have noticed this secretive massive campaign allover Cairo billboards asking you what you will do with One Million…
Read More » - Creative
Flow79 share an epic documentary exploring Cairo, Egypt
visit of British Parkour Team Flow79 for such beautiful landscape shots.Flow is the #1 destination for urban sports video content.…
Read More » - CAMPAIGNS
Who is Behind Ahmed EL Sakka TVC for Artify
Based on highlighting unique features for Artify air conditioners by Unionaire Group, FP7/CAI hired the Egyptian Action actor Ahmed El-Sakka to perform its new campaign. Two…
Read More » - CAMPAIGNS
Juhayna Cheering Egyptian Mothers in Emotional TV Commercial
By making you feel better about yourself, the brand transcends mere product status and becomes a friend. This is what…
Read More » - CAMPAIGNS
Who is Behind Panda Cheese ad 2014 #daysa
The Never Say No to Panda” ad campaign was created by Advantage Marketing for the Arab Dairy Company and aired on…
Read More » - Brand Management
Abla Fahita under attack
In Social Media there’s no perfect formula for digital engagement and the open platforms have initiated a change and made the customers…
Read More » - Personal Branding
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she was on a flight, people have been waiting…
Read More » - Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
Read More » - Communications
What Advertising is NOT !
gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car, turn on 104.2…
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