The KitKat Heist That Broke the Internet and Sparked a Marketing Trend
Have you ever seen a marketing stunt that made you think is…
First to Celebrate Eid: A Look at El Abd’s Bold Campaign
When your brand is the first of its sector to take the…
El Abd Goes Against the Trend to Show the Sweet Power of Simplicity
Each year Ramadan season is known for surprises, and many brands showcase…
Blue Ocean Strategy Playbook: How Innovative Brands Win in Oversaturated Markets
Oversaturated markets are the talk of nightmares when you’re a brand in…
Timing, Authority, and Market Fit in Brand Positioning
Positioning a brand has always been something that is of great importance…
Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
Creative marketing campaigns can often blur the lines between engaging storytelling and…
From Bollywood to Hollywood: Inside E&’s Global Campaign
When it comes to creating unforgettable ad campaigns, telecommunication companies are top…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Unveiling the Power of Marketing Stunts on Brand Impact With Case Studies
From time to time, businesses face the challenge of consumer fatigue, necessitating…
Tajed: A New Integrated Commercial District by Madinet Masr
It is always important to take strong and pivotal steps in your…
11 Celebrity Entrepreneur Who Launched Their Own Brands
Entrepreneurship is not just for employees who seek independence and have dreams…