likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
YouTube’s Top 5 Most-Watched Ads in MENA – April 2014
ith the World Cup approaching in June, it is no surprise that…
Facebook acquire Oculus VR Gaming Startup For $2 Billion
Statement by Mark Zuckerberg, Facebook announced its surprise purchase via a blog post.…
Abla Fahita under attack
In Social Media there's no perfect formula for digital engagement and the open…
When a corporate PR director creates a Twitter crisis!
After her offensive tweet about AIDS and race went viral while she…
Rejected marriage proposal or, Cadbury viral campaign?
It took few hrs for wedding proposal fail to be on fire on…
Cappy Brand Name Benefit From Muslim Brotherhood's Spiritual Leader Arrest
Its not the first time when Mohamed Badie (The Supreme Guide of…
Israel relaunch 1967 War on Twitter [Analysis]
@IDF1967 is an official Israel Defense Forces account that is aimed at…
Male versus Female Brain, The Anatomical Differences !
nderstanding Gender Differences Enriches your Marketing Plan, When planning to market a particular…
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your…
Taxonomy of Advertising Agency Names
ritish creative team Rob and Joe have produced an infographic outlining the…
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70%…