Brand Model
- Branding
In 2013, Gamify to Win, Not to Fail
In 2012, Garter, the tech research giant, predicted that more than 70% of Global 2000 organizations will have at least…
Read More » - Brand Management
Oreo Vs. KitKat: How to play the digital marketing game with your competitor?
Every Marketer dream while allocating budgets to Social Media or Digital Marketing activities is to create his brand’s fan base…
Read More » - Interviews
Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]
A true inspiring Egyptian story. It all started with a young Egyptian international volleyball player who became a world class professional…
Read More » - Branding
Why SWOT analysis become SWOC analysis?
A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy wether in…
Read More » - Digital marketing
- Brand Management
10 Simple Rules For a Leader Brand
randing is an ongoing process that cannot be produced in an afternoon of decisions regarding your logo, corporate colors and…
Read More » - Brand Management
2013's Biggest April Fools' Day Marketing Announcements
What can brand marketers do to build trust in the brands they manage? The answer is to fool the customers, Only one…
Read More » - CAMPAIGNS
12 Ads Inspired by The Egyptian Civilization !
Egypt is one of the oldest countries in the world and The Pharaohs empires along the Nile River have played a vital…
Read More » - Brand Management
Media in Egypt 2012 Report
Egyptians prefer to follow political news through satellite channels – El Hayah 1 is the most watched, El-Masry El-Youm is…
Read More » - Interviews
Ram Mohan – Managing Director, Nielsen Egypt [Interview]
Hi Ram , we have the pleasure to interview you today and discuss your professional point of view in marketing…
Read More » - Brand Management
Don't Discount
mphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and…
Read More » - Brand Management
5 Thought-Leadership Brand Strategy For Your Business
As B2B brands and corporations continue to struggle to create differentiation and preference in a world of overcrowded under-performing brands, thought-leadership branding strategies have…
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