Brand Model
- Digital marketing
Israel relaunch 1967 War on Twitter [Analysis]
@IDF1967 is an official Israel Defense Forces account that is aimed at retweeting the events of the Six Day War…
Read More » - Branding
Male versus Female Brain, The Anatomical Differences !
nderstanding Gender Differences Enriches your Marketing Plan, When planning to market a particular product or service, go deeper. Go into the…
Read More » - Brand Management
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional?…
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Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - Brand Management
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I” at the beginning…
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How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
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Taxonomy of Advertising Agency Names
ritish creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising agencies around the…
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