Brand Model
- Digital marketing
Egypt has quarter of Arab world's Facebook users
ith over 13 million Facebook users, Egypt has the largest number of Facebook users in the Arab World, but with…
Read More » - Digital marketing
Israel relaunch 1967 War on Twitter [Analysis]
@IDF1967 is an official Israel Defense Forces account that is aimed at retweeting the events of the Six Day War…
Read More » - Branding
Male versus Female Brain, The Anatomical Differences !
nderstanding Gender Differences Enriches your Marketing Plan, When planning to market a particular product or service, go deeper. Go into the…
Read More » - Brand Management
Ants Leading Social Media Attack on Brunch Time
Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…
Read More » - News & Trends
Chinese Social Media Going Crazy for Egyptian Temple Graffiti
uring my recent visit to China and while I was checking the morning newspapers, an article about Egypt came across.…
Read More » - Case Study
El Araby Group deal with Social Media Crisis by a PR Statement
A new brand join the club of Egyptian brands have faced a Social Media Crisis in Egypt, After Mobinil, Vodafone, Chipsy, …
Read More » - Brand Management
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional?…
Read More » - Branding
Funny or Creepy?… Taking Consumer Studies to a Whole New Level
As a marketer, I fell in love with the idea of combining psychology and marketing to reach consumers on a…
Read More » - Brand Management
Instagram Reveals New Logo
esigner Mackey Saturday explains : Instagram has a new logo, and it’s lovely. In particular, the “I” at the beginning…
Read More » - Brand Management
How Companies Fail in Commonsense Marketing
These words belong to the King of Manhattan, David Ogilvy. Perhaps what he meant is not to go without planning,…
Read More » - CAMPAIGNS
Mountain Dew Racist TV Commercial 2013 Pulled
Soft drink giant PepsiCo says it is pulling a highly controversial commercial for Mountain Dew — depicting five African-American men…
Read More » - Brand Management
Taxonomy of Advertising Agency Names
ritish creative team Rob and Joe have produced an infographic outlining the inspirations behind names of advertising agencies around the…
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