Tag: Brand management

Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market

Competition between brands never ends and that is why new brands join…

likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns

The competition in campaign creativity does not end. Many brands do their…

Prime Hydration Drink: Is It Worth The Hype?

Every day new trends pop up in our lives and they are…

Critical Mistakes To Avoid When Building A Brand

The dream of every entrepreneur is to watch their own brand grow…

Is it quality?

Let’s assume that we are going to conduct a market survey, asking…