Heard Loud and Clear: Why the Voice of Customers Drives Brand Success
There is a certain golden rule of how marketing has always been…
USP vs. UCP: Selling Culture, Not Products
Unique selling propositions. Three words that every marketer knows all too well.…
Salé Sucré Blindly Copying B.Laban Could Be Damaging the Brand, Slowly and Surely
We’ve talked about adapting ideas and imitating brands before. However, we’ve never…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Prime Hydration Drink: Is It Worth The Hype?
Every day, new trends pop up in our lives, and they are…
Critical Mistakes To Avoid When Building A Brand
The dream of every entrepreneur is to watch their own brand grow…
