Turning Fans into Creators: Inspiring UGC Success Stories
UGC, or User-Generated Content, has become the core of every business. It…
Riyad Bank: Throw Away Your App – The Double-Edged Sword of Anti-Marketing
Anti-marketing ads are meant to challenge conventional wisdom and subvert traditional advertising…
Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
Creative marketing campaigns can often blur the lines between engaging storytelling and…
Madinet Masr & Wegz Crafting Powerful Campaign with Cultural Pride and Impact
Many brands that are successful and famous in the market showcase how…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Unveiling the Power of Marketing Stunts on Brand Impact With Case Studies
From time to time, businesses face the challenge of consumer fatigue, necessitating…
Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad
Many brands run campaigns everywhere. There are many campaigns everywhere, however; the…
The Power of Three: How Madinet Masr Tailors Social Media for Growth
A company that is always on track with its audience and supporting…
Case Study: How EGBANK’s Oufa Became the Voice of Egyptian Youth and Transformed Financial Marketing
In the competitive landscape of financial services, EGBANK has set a new…
Theqa: Madinet Masr’s Innovative Solution to Win Customer Trust
The real estate sector in Egypt is always changing and yet very…
The Impact of Ramadan 2024 Campaign on Strategic Brand Level for Telecom Egypt (WE)
In the lively and ever-evolving world of telecommunications, Ramadan isn't just another…