How Smart Brands Are Playing to Win with Gamification
There are many ways to engage with your audience. Many brands and…
The Power of Storytelling in Marketing: How to Connect, Engage, and Inspire
We’ve all encountered a story that resonated with us—one that evoked strong…
The Power of Personalized Marketing: Enhancing Customer Experience and Driving Sales
Have you ever watched something on a platform, and when you finished,…
How Mascots Breathe Life into Your Brand and Create Humanized Connections
Many brands are remembered for their marketing methods. For example, some brands…
Turning Fans into Creators: Inspiring UGC Success Stories
UGC, or User-Generated Content, has become the core of every business. It…
Riyad Bank: Throw Away Your App – The Double-Edged Sword of Anti-Marketing
Anti-marketing ads are meant to challenge conventional wisdom and subvert traditional advertising…
Samsung & Ahmed El Ghandour Integrating Comedy into AI Innovation
Creative marketing campaigns can often blur the lines between engaging storytelling and…
Madinet Masr & Wegz Crafting Powerful Campaign with Cultural Pride and Impact
Many brands that are successful and famous in the market showcase how…
Booming from Boycott: The Rise of Local Brands in Egypt’s Soft Drinks Market
Competition between brands never ends and that is why new brands join…
likea: How IKEA Bahrain Raises the Bar in Marketing Campaigns
The competition in campaign creativity does not end. Many brands do their…
Unveiling the Power of Marketing Stunts on Brand Impact With Case Studies
From time to time, businesses face the challenge of consumer fatigue, necessitating…
Tiger Excellence Campaign with Haifa Wehbe and Mostafa Gharieb: Centering the Brand at the Heart of the Ad
Many brands run campaigns everywhere. There are many campaigns everywhere, however; the…